Tonielle Krisanski
Creative Director
Auckland, New Zealand
+642041382487
www.forgoodstudio.com
Having paid my dues in industry (eight years in marketing and advertising in Australia and the UK), in 2016 I launched For Good – a creative studio with purpose, to use my skills for good (not evil)!
I’m passionate about helping change makers get clarity on their big ideas, and work together to create something we are both proud of – whether it be a re-brand, a new project or ongoing marketing.
I’m passionate about helping change makers get clarity on their big ideas, and work together to create something we are both proud of – whether it be a re-brand, a new project or ongoing marketing.
Work Experience
Freelance Projects
Freelance Graphic Designer
July 2013
- May 2016
Australia
Freelance Projects
Freelance Graphic Designer
During my time as a freelancer in London, I worked in a variety of studios often on a short-term basis. This required an outgoing personality, the ability to understand the brief quickly, a high proficiency of the software, and executing my work to a high standard while meeting tight deadlines.
Because of these skills, I gained a great reputation and the contracts I received from both recruitment agencies and from my own contacts were often extended or requested again.
Sectorlight (5.5 months)
– Designing high-end brochures and marketing collateral for premium property developments in London, Russia and the Middle East.
– Working on several projects simultaneously to tight deadlines and budgets.
– Taking a brief from the Creative Director, developing the design, incorporating client feedback, and then working the design through to approval and print.
– Applying brand styles to relevant marketing collateral, reworking original artwork to fit various media outputs.
– Digitising the brand by designing EDM’s, advising developers on the design of website.
– Image research, briefing Photographer, image retouching and manipulation.
– Map design and illustration.
– Presentation design, boarding, scalpel work, mocking-up.
Other notable clients include:
– TBWA, Advertising Agency: Logo development for Game.
– Elvis, Advertising Agency: Marketing collateral for Sky Movies.
– The Corner, Start-Up Brand Agency: Creating assets for re-skinning of online investment website and rethinking user interaction.
– Frukt, Brand Events Agency: Winston cigarette’s European music brand guidelines document.
Because of these skills, I gained a great reputation and the contracts I received from both recruitment agencies and from my own contacts were often extended or requested again.
Sectorlight (5.5 months)
– Designing high-end brochures and marketing collateral for premium property developments in London, Russia and the Middle East.
– Working on several projects simultaneously to tight deadlines and budgets.
– Taking a brief from the Creative Director, developing the design, incorporating client feedback, and then working the design through to approval and print.
– Applying brand styles to relevant marketing collateral, reworking original artwork to fit various media outputs.
– Digitising the brand by designing EDM’s, advising developers on the design of website.
– Image research, briefing Photographer, image retouching and manipulation.
– Map design and illustration.
– Presentation design, boarding, scalpel work, mocking-up.
Other notable clients include:
– TBWA, Advertising Agency: Logo development for Game.
– Elvis, Advertising Agency: Marketing collateral for Sky Movies.
– The Corner, Start-Up Brand Agency: Creating assets for re-skinning of online investment website and rethinking user interaction.
– Frukt, Brand Events Agency: Winston cigarette’s European music brand guidelines document.
June 2012
- March 2013
London, United Kingdom
Publicis London
Graphic Designer
– Designing from a brief/scamps to create new creative concepts.
– Working closely with and taking direction from Art Directors and Copywriters.
– Working to various client branding guidelines and styles.
– Image retouching.
– Reworking original artwork to fit various media outputs.
– Designing for all print media forms in outdoor and press.
– Pitch presentations – Keynote presentations, bespoke documents, boarding, scalpel work, mocking-up, proofing, creating press-ready files, liaising with printers.
– Accounts I regularly worked on: Army, Beefeater, Coca-Cola, Garnier, Malibu, McVities, Nescafé, Nestlé, Oral-B, Plenty, RBS, Renault, Tourism Ireland, UBS, Vicks.
– Working closely with and taking direction from Art Directors and Copywriters.
– Working to various client branding guidelines and styles.
– Image retouching.
– Reworking original artwork to fit various media outputs.
– Designing for all print media forms in outdoor and press.
– Pitch presentations – Keynote presentations, bespoke documents, boarding, scalpel work, mocking-up, proofing, creating press-ready files, liaising with printers.
– Accounts I regularly worked on: Army, Beefeater, Coca-Cola, Garnier, Malibu, McVities, Nescafé, Nestlé, Oral-B, Plenty, RBS, Renault, Tourism Ireland, UBS, Vicks.
October 2010
- May 2012
London, United Kingdom
Freelance Projects
Freelance Graphic Designer
– HB Mercantile, Steel Trading Business – Designed sales brochure.
– The Big Issue, UK – Designed 16-page insert for their weekly title.
– Campden Publishing, B2B Magazine Publisher – Re-design for GP Business, layout design for several other titles.
– The Big Issue, UK – Designed 16-page insert for their weekly title.
– Campden Publishing, B2B Magazine Publisher – Re-design for GP Business, layout design for several other titles.
May 2010
- October 2010
London, United Kingdom
Hinterland Publishing
Graphic Designer
– Working on several magazine publications – weekly and monthly deadlines.
– Taking initial briefs through development to fi nal execution.
– Production manager responsibilities when required – proofi ng, creating press-ready files, sending to print using FTP and online programs, liaising with printers.
– Magazine re-designs – concepting ideas, implementing these into magazine, adapting from newsprint to gloss, size changes.
– Sole design responsibility for 160-page gourmet book and working closely with editorial and sales to put it together.
– Choosing and purchasing suitable photography from online image libraries. Maintained internal image library.
– Daily duties included advertising design and page layout, working to tight press deadlines, liaising with clients, close attention to detail, good organisational and time management skills.
– Taking initial briefs through development to fi nal execution.
– Production manager responsibilities when required – proofi ng, creating press-ready files, sending to print using FTP and online programs, liaising with printers.
– Magazine re-designs – concepting ideas, implementing these into magazine, adapting from newsprint to gloss, size changes.
– Sole design responsibility for 160-page gourmet book and working closely with editorial and sales to put it together.
– Choosing and purchasing suitable photography from online image libraries. Maintained internal image library.
– Daily duties included advertising design and page layout, working to tight press deadlines, liaising with clients, close attention to detail, good organisational and time management skills.
April 2008
- May 2009
Australia
Creativision Solutions
Creative/Administration (Part-Time)
June 2006
- July 2007
Australia
Education
University Of The Sunshine Coast
Bachelor of Arts (Computer Based Art & Design)
Minors in: Communication, Australian & Cultural Studies
Internship: Joseph Mark Design, Brisbane
Internship: Joseph Mark Design, Brisbane
March 2004
- June 2007
Australia
Qantm College
Certificate III in Multimedia
Work Placement: DTB! Marketing, Rapture Design
March 2002
- December 2004
Australia
Skills
Adobe Acrobat Professional,
Adobe Illustrator,
Adobe InDesign,
Adobe Photoshop,
Digital Illustration,
Image Manipulation,
Keynote,
Pre-press,