Fishy Toh


Singapore, Singapore
Multi-disciplinary designer with 7 years of experience across both print and digital field. Believes that ideas are the basis of any great work, idea is king.

Work Experience

Asia City Media Group (SG Magazine)

Senior Graphic Designer

Design & Layout (Print & App)
- Layout and art direction of SG Magazine and guides in print and SG Magazine App.
- Launched the Where Singapore App using mag+ platform, implementation of calendar functions on event listings, embedding of videos and audios in-app.
Client work includes print and in-app advertorials for clients like STB, RWS, Clarke Quay, Lo & Behold Group, Chijmes, Orchard Central, Hotel Jen etc.
-Conceptualize marketing campaigns for multi-platform promotions, from in-app, cross promotions on subsidiary website, marketing banner for special themed pages.

- Liaising with printers for bulk prints and custom jobs. Working with translators for translation of STB's quarterly guide into the different languages.

UI Design + Basic HTML
-Designed special themed pages, working with programmers to create user-friendly interface. Daily work includes creating marketing banners.
- Design of responsive EDMs - editing of basic HTML in email campaigns

Adserver + Email Campaigns + Digital Statistics
- Using OpenX adserver to put up ads on the site, creating new ad zones.
- Reporting of earnings via Google Adsense
- Getting digital numbers like page views, impressions, open rate, CTRs from various digital platforms like Google Analytics, iContact and OpenX.
- Embedding youtube videos on pop-up ad space
- Sending EDMs from clients to in-house database

Video editing.
- Video Advertorials production for clients like Thai Airways, JP Pepperdine and myVillage.
- In-house editorial videos for web stories.
May 2012 - Present Singapore

Zenith Affair Pte Ltd

Graphic Designer

Event and marketing collaterals design and production. Exhibition booth designs, company branding, invitation cards, web maintenance, liaising with printers and event partners, project management from set-up to tear down.
March 2011 - April 2012 Singapore

Sara Taseer Fine Jewellery

Freelance Designer

June 2011 - January 2012 Singapore

Singapore Pools

Freelance Designer

Designed the event collaterals for two football events organised by the Football Association of Singapore.

Share Tea

Freelance Designer


AsiaOne (SPH)

Content Uploader



First Media Design School

Graduated with an Advanced Diploma in Visual Communication (Graphic Design)
July 2009 - June 2011 Singapore

Singapore Polytechnic

Graduated with Diploma in Tourism & Hospitality Management
April 2007 - April 2009 Singapore


Chinese (Native),
English (Native),


Illustrator CS5, Adobe Lightroom 5, After Effects CC, DreamWeaver CS4, InDesign CS5 , Keynote , Microsoft Office, Photoshop CS5,