Showcase & Discover Creative Work

Fishy Toh


Singapore, Singapore
+65 91190297
Singapore, Singapore
May 2012Present
Senior Graphic Designer
Design & Layout (Print & App)
- Layout and art direction of SG Magazine in print and SG Magazine App.
- Launched the Where Singapore App using mag+ platform, implementation of calendar functions on event listings, embedding of videos and audios in-app.
Client work includes print and in-app advertorials for clients like STB, RWS, Clarke Quay, Lo & Behold Group, Chijmes, Orchard Central and Hotel Jen.
-Conceptualize marketing campaigns for multi-platform promotions, from in-app, cross promotions on subsidiary website, marketing banner for special themed pages.

- Liaising with printers for bulk prints and custom jobs. Working with translators for translation of STB's quarterly guide into the different languages.

UI Design + Basic HTML
-Designed special themed pages, working with programmers to create user-friendly interface. Daily work includes creating marketing banners.
-Design of responsive EDMs, editing of basic HTML in email campaigns

Adserver + Email Campaigns + Digital numbers
- Using OpenX adserver to put up ads on the site, creating new ad zones.
- Reporting of earnings via Google Adsense
- Getting digital numbers like page views, impressions, open rate, cligk-throughs from various digital platforms like Google Analytics, iContact and OpenX.
- Embedding youtube videos on opo-up ad space
- Sending EDMs from clients to in-house database

- Video editing.
Video Advertorials production for clients like Thai Airways and JP Pepperdine.
In-house editorial videos for web stories.

Mar 2011Apr 2012
Graphic Designer
Event and marketing collaterals design and production. Exhibition booth designs, company branding, invitation cards, web maintenance, liaising with printers and event partners, project management from set-up to tear down.
Jun 2011Jan 2012
Freelance Designer
Singapore Pools
Freelance Designer
Designed the event collaterals for two football events organised by the Football Association of Singapore.
Share Tea
Freelance Designer
Content Uploader
Jul 2009Jun 2011
Graduated with an Advanced Diploma in Visual Communication (Graphic Design)
Apr 2007Apr 2009
Singapore Polytechnic
Graduated with Diploma in Tourism & Hospitality Management
Chinese (Native), English (Native)
Software Knowledge
Adobe Lightroom 5, After Effects CC, DreamWeaver CS4, Illustrator CS5, InDesign CS5, Keynote, Microsoft Office, Photoshop CS5