Senior Graphic Designer
Design & Layout (Print & App)
- Layout and art direction of SG Magazine and guides in print and SG Magazine App.
- Launched the Where Singapore App using mag+ platform, implementation of calendar functions on event listings, embedding of videos and audios in-app.
Client work includes print and in-app advertorials for clients like STB, RWS, Clarke Quay, Lo & Behold Group, Chijmes, Orchard Central, Hotel Jen etc.
-Conceptualize marketing campaigns for multi-platform promotions, from in-app, cross promotions on subsidiary website, marketing banner for special themed pages.
- Liaising with printers for bulk prints and custom jobs. Working with translators for translation of STB's quarterly guide into the different languages.
UI Design + Basic HTML
-Designed special themed pages sgnow.sg/toptables, working with programmers to create user-friendly interface. Daily work includes creating marketing banners.
- Design of responsive EDMs - editing of basic HTML in email campaigns
Adserver + Email Campaigns + Digital Statistics
- Using OpenX adserver to put up ads on the site, creating new ad zones.
- Reporting of earnings via Google Adsense
- Getting digital numbers like page views, impressions, open rate, CTRs from various digital platforms like Google Analytics, iContact and OpenX.
- Embedding youtube videos on pop-up ad space
- Sending EDMs from clients to in-house database
- Video Advertorials production for clients like Thai Airways, JP Pepperdine and myVillage.
- In-house editorial videos for sgow.sg web stories.
Event and marketing collaterals design and production. Exhibition booth designs, company branding, invitation cards, web maintenance, liaising with printers and event partners, project management from set-up to tear down.
- April 2012