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A forward-thinking multi-disciplined creative based in London, intrigued by the concept of connections, stories, environments and memory.

Figure & Ground is a perceptual theory that underpins my work, that good design cannot exist without a coherent, considered relationship between figure (what you notice) and g… Read More
A forward-thinking multi-disciplined creative based in London, intrigued by the concept of connections, stories, environments and memory.

Figure & Ground is a perceptual theory that underpins my work, that good design cannot exist without a coherent, considered relationship between figure (what you notice) and ground (everything else). All of the composition must be considered when designing, just as brands, places, structure, photography, graphics and communication are successful not for their individual components, but what emotions they generate as complete connected forms. In essence, 'the whole is greater than the sum of the parts'.

Previously a member of the in-house London 2012 Olympic and Paralympic Games Look design team, responsible for the development and implementation of the physical visual brand identity of London 2012 across the UK and within the sporting venues, as well as signature design elements including countdown campaigns and athletes' commemorative diploma certificates, with several of these items now part of the permanent collection on display at the London Design Museum.

I believe in creating work that inspires, creates discussion, is considered and strong, fits narratives and pushes beyond the challenge set by clients. Read Less
Member Since: Dec 10, 2012