Fernando Amar

SolarCorps Fellow

San Francisco, CA, USA

Work Experience

GRID Alternatives

SolarCorps Fellow SOMAH technical assistance analyst

April 2019 - Oakland, California, United States

The Cricket Company

Sr. Industrial Designer

Product, store displays, packaging design and market research in the hairstyling industry, projects include appliances, shears, brushes, combs, skin implements. 4 design patent applications have been achieved including the quietest hairdryer in the industry.
June 2012 - Present Novato, California, United States

Altierre Corporation

Sr. industrial Designer

Product design of Electronic Shelf labeling systems for Grocery and Department stores. The product is a dynamic wireless system that allows immediate price updates, product and promotion communication and graphics.
Components to include: Price tags, access points, activation tools, battery packs and chargers for Wireless system with a dot matrix LCD. E-paper (bi-stable) screen research support and product design.

Clients:
• Safeway, Haggen, Kroger, Kohl’s among others.
2008 - June 2012 San Jose, California, United States

The Criket Company

Sr. Industrial Designer

Product, POP display and packaging Design for the Salon Industry: Market, material and ergonomic research, concept drawings, 3D drawings, mock ups and prototypes, Rapid Prototyping (FDM), design for patent, design presentations. Design for production in various Asian countries.

Product Design:
• Appliances: Hairdryers, flat irons and curling irons for professional use.
• Hair Brush lines: Friction Free (best seller), Quadrus (Pat Pending), Visage (2 Pat. Pending)
• Hair cutting shears and razors.
• Accessories: Spray Bottle, mirrors.

POP Store/ Trade Show Displays:
• Modular store shear display and show console. Show appliance displays.
• Quadrus, Friction Free, Visage, Universal Brush and Tweezers POP displays.

Clients:
• Paul Mitchell, Regis salons, Sally Beauty Supply, West Coast Beauty Systems, Matrix, Cricket/ Centrix.
2005 - 2008 Novato, California, United States

MAX Sf

Product Designer/Project Manager

Furniture and hardware design for high end international Hospitality clients and retail: Project management, quality installation assurance. Production management of Custom shop in USA. Web design and Graphic Design.

Furniture design/project management:
W Hotels
Sheraton Hotel, Crystal City, VA
Bucuti Beach Resort, Aruba
Poetry Inn, Napa, CA
Larry Ellison Residence, Woodside, CA
The Timbers Hotel, Denver, CO
The Park, Sacramento, CA
Atlantis Hotel and Casino, Reno, NV
Cantoni
MAXsf, San Francisco, CA
2003 - 2005 San Francisco, California, United States

Education

MBA in sustainability

August 2016 - October 2018 Poultney, Vermont, United States

National University Of Colombia

Industrial Design

5 year program in Industrial Design.
Bogota, Colombia

Languages

Spanish (Native),
English (Fluent),

Skills

3D Modeling, 3d Rendering, Adobe Photoshop, Energy Star Portfolio, Energy Tool Base, Foam Modeling, HelioScope, Illustrator, Rapid Prototyping, Rhino, Solidworks, Utility API,