Fernando Outa

Innovation and Creative director

Sao Paulo, Brazil
Less is more, more is less.
I believe in integrated communications, in today's market we have to bring different solutions to our clients. BTL with digital delivered a more innovative way of communicate the message.

I'm a ninja and geek guy always bringing innovation, intelligence, good design and minimalism focused in good results for them.

Over 17 years of experience as Art director (print and interactive); including: brand positioning, logo development, direct marketing, packaging, broadcasting, email, rich-media, websites, hotsites, online campaigns, social media engagement, guerrilha, facebook apps, mobile sites, m-commerce, ipad apps.
Experience working closely with technologist, account managers, clients, branding, marketing, designers, technical design, production, photographers, illustrators, printers and video contractors, to produce creative solutions.

Specialties: Wide range of business:
Mercedes-Benz, Johnsons&Johnsons, Nestle, Jeep, Chrysler, Citroen, Coca-Cola, HBO, FujiFilm, Toyota, Ford Models, Hersheys, Skol, Brahma, Carlsberg, Roche, Abbott, Novartis, Pfizer, DHL Express, FedEx, Lavazza, Nokia Siemens Networks, Cielo, Schincariol, Puma, Ibmec, Veris, Foton, Tecnisa, Amazon, Oqvestir, gradiente, HSM Educação, Care, Banco Do Brasil, Bradesco, Governo (Secretaria do Turismo).

Work Experience


Partner Creative Director

Branding and Creative strategic planning, always bring the top innovative solutions to our clients. BTL with digital solutions is our main focus, we manage to develop mobile sites, m-commerce sites, interactive displays, tablet aplications, artificial inteligence, augment reality, social engagement, facebook apps, guerrilhas. We believe that innovation creates a more compelling way to deliver the message.
Co founder of Mobiexpress, a new startup for small and medium enterprises to develop sites mobile. www.mobiexpress.com.br
August 2008 - April 2013 Brazil

Furia 7

Innovation and Creative director

May 2013 -


Pratt Institute

MS Communications Design

September 1994 - July 1998 New York, New York, United States


English (Fluent),
Portuguese (Native),
French (Beginner),


3d, Arduino, Augment Reality, Geek, Mobile Design, Mobile Strategy, Modo, Photo Manipulation, Photography, Photoshop, Story Telling, Strategist, Technologist, Thinker,