Fernando Diaz

Tucson, AZ, USA

Work Experience

Roche Tissue Diagnostics

Interactive Designer, Global Marketing Communications

Support the Digital Marketing team in the development and implementation of digital approaches, processes and procedures, best practices, user experience (UX), and education for team and internal customers; lead and manage efforts for creative concepts, design, and development of digital solutions for assigned initiatives / projects.

Lead all aspects of creative production and development related to the Digital Marketing team such as: internet, intranet, multimedia, mobile, social media and other interactive media solutions.

Collaborate and support graphic designers and designated internal/external team personnel in the creation and production of digital solutions for product campaigns or projects.

Develop and implement the creative concept and visuals for our corporate branding campaign, including digital assets, print materials and supporting graphics.

Support the Digital Marketing team in the creation, development and execution of integrated marketing campaigns using Eloqua marketing automation software.

Managed and support the branding, visuals and back-end of our social media properties including Twitter, YouTube, SlideShare and Flickr.
October 2008 - Present Tucson, Arizona, United States

Awards

MarCom Awards

Platinum - Web Video/Marketing

2013