Felipe Moscon

Graphic/Digital Designer

Frankfurt am Main, Germany
As a visual communicator working in the design industry for over 10 years, I possess a highly flexible skill set across multiple creative disciplines such as branding and corporate identity, editorial, video/motion graphics and web/digital/interaction design.

I believe my role is to use the power of effective and responsible design to be part of the solution and help create a better collective industry.

Work Experience

Designlogic Australia (DLO)

Senior Graphic Designer

Responsible for supporting the Creative and Art Directors in ensuring the integrity of creative vision and concepts are maintained at a high level throughout every stage of a project through to completion.
April 2014 - Present Sydney, Australia

Black Ice Group - Fashion Accessories Retailer

Senior Graphic Designer / Marketing Communications Manager

During my time at Black Ice I was responsible for the communication of all the marketing materials to the internal team and directly to over 1,300 customers in Australia and New Zealand. Duties included designing and managing the company’s house brands, designing marketing materials (catalogues, magazine ads, packaging, newsletters and flyers), photographing product for web and print, managing website content and social media, and liaising with suppliers and major clients including Qantas, Lagadère (Newslink), Luxottica (Bright Eyes), Barkins, Pacific Optics, Australian Way, Tony Bianco and Speedo. In terms of brand awareness, my outstanding marketing communications skills resulted in a more direct and straightforward message to employees, clients and final customers.
January 2011 - January 2014 Sydney, Australia

Studio Guida - Graphic Design And Architecture Studio

Graphic Designer

During my time at Studio Guida I was responsible for assisting in the elaboration of general graphic design projects such as flyers, invitations and brand manuals.
October 2009 - July 2010 Naples, Italy

Design2Box - Graphic Design Studio

Co-founder / Graphic Designer / Project Manager

Managing my own studio required me to be aware of all steps of production from concept to delivery. My essential tasks were sourcing clients, balancing the competing demands of simultaneous projects, managing the office, the finance and monitoring the projects from the briefing process through to the design execution and final production. My leading administration dealing with multiple clients and always delivering high quality work created a large portfolio of loyal clients we could rely on for future projects and word of mouth.
June 2006 - June 2009 Rio de Janeiro, Brazil

Evolutiva Studio

Graphic Design Intern

At Evolutiva Studio I was responsible for the development of general graphic design projects such as branding, illustration, flyers and wayfinding system.
February 2007 - May 2007 Rio de Janeiro, Brazil

Education

General Assembly

Lean UX Design Workshop

Lean UX is the practice of incorporating the Lean Methodology into User Experience to bring the true nature of our work to light faster. Detailed design cycles are replaced in favour of short, iterative, low-fidelity cycles, with feedback coming from all members of the implementation team and users, as early and as often as possible.

Subjects taken: Introduction to Lean UX and User Interviews, Personas and User Journeys, Design Studio technique and Usability Testing
December 2013 - December 2013 Sydney, Australia

Tractor Design School

Digital Design

Tractor is an independent design school created by designers for designers. As a small and elite school, Tractor is uniquely positioned to create truly exceptional industry ready graduates. Established by well known creative studio Mentally Friendly in partnership with influential industry leaders, it is a unique and advanced learning experience.

Subjects taken: Brand strategy, branding, app design, responsive web design, digital display advertising, designing for social web and client presentation techniques.
September 2012 - November 2012 Sydney, Australia

Istituto Superiore Di Design (ISD)

Master in Graphic Design

The Higher Education Institute of Design (Italian: Istituto Superiore di Design, ISD) is the first Institute in Southern Italy that operates in the field of professional academic training for fashion, graphic and design.
ISD was born in 1989 with the purpose of establishing an innovative teaching methodology, which is able to put together academic flexibility and a strong practical dimension, and which is able to train professionals willing to respond adequately to the needs of the labour market.
Today ISD is an international school of Design that offers a wide range of academic and master courses. Specialized in Graphic and Multimedia Design, Interior and Industrial Design, Fashion and Textile Design, the Institute welcomes students coming from all of Europe and all over the world.

Subjects taken: Typography, web design, motion graphics, multimedia design, video design, graphic design project, photography, advertising and editorial design.
October 2009 - October 2010 Naples, Italy

Escola Superior De Propaganda E Marketing (ESPM-RJ)

Bachelor with honours in Design/Visual Communication and emphasis in Marketing

The School of Higher Education in Advertising and Marketing (Portuguese: Escola Superior de Propaganda e Marketing, ESPM) always had strong links with the business world, advertising agencies, communication media and advertisers of that time. Loyal to its origins, ESPM offers today on its three campuses undergraduate courses in: Business Administration, Design, Journalism, Advertising and International Relations. ESPM also offers MBAs, Masters Degree courses in Marketing, specializations, academic, PhD, Executive Education, and several extension courses. The School is continually investing in knowledge production.

Subjects taken: Finance, marketing, design history, aesthetics & culture, colour theory, semiotics, anthropology, ergonomics & usability, materials and processes, cinema aesthetics, video production and editing, print production, packaging, cartooning, photography, editorial design, graphical analysis, web design, lettering/typography, way finding systems, exhibition design and graphic design project.
July 2004 - July 2008 Rio de Janeiro, Brazil

Languages

Portuguese (Native),
English (Fluent),
Italian (Fluent),
Spanish (Conversational),

Skills

Advertisement, After Effects, Branding, Corporate Identity, Digital Design, Editorial Design, Final Cut Pro, Illustrator, Indesign, Interaction Design, Marketing Communications, Office Management, Photography, Photoshop, Project Management, UI, User Experience, User Interface, Ux, Web Design,

HOBBIES AND INTERESTS

Photography, technology, travelling, foreign languages and cultures, camping, bushwalking, rock climbing, snowboarding, classic rock and sustainability.