Fernando Cassani

Art Director

Panama, Panama
Every day, I help brands reach their customers thru creative visual design and protect their creative assets to increase their value.

As a Senior Graphic Designer at Brandinn, I manage and meet our client’s needs on a daily basis. Keeping close contact with their marketing strategies, adapting to their unique needs. From start-ups to major film distributors, from restaurants to accelerators, from law firms to world tech manufacturers. Always making sure to give the best possible results, paying close attention to details and meeting critical deadlines. This is all possible liaising with everyone involved in the process from clients, team and external suppliers.

Time is critical in today’s competitive and digital world, every day we have less time to reach the attention of our potential customers, a well thought and cutting-edge visual message that effectively increases our customer’s value is the sign that I did my job.

Work Experience

Brandinn

Senior Art Director

- Translated complex concepts and data into compelling visuals for media outreach.
- Generated successful new ideas with limited direction from client needs.
- Provided branding development advisory to start-ups.
- Designed user interface for apps and web pages to meet branding guidelines and web best practices.
- Designed wireframes and mock-ups for new web projects.
- Designed art and copy layouts for direct mail advertising material.
- Monitored production schedules while adhering to assigned budgets for clients needs.
- Formatted text and graphics for blog posts, newsletters, and other materials.
- Presented pitch to new clients and new projects to existing clients.
- Built liaisons with 12 clients daily and 10 different suppliers.
September 2015 - Present Panama

Delivery Zone

Branding Director


- Created and developed alongside the CEO, CBO and Marketing Director the branding strategy for the start-up.
- Designed the user interface for apps and web pages to meet branding guidelines and web best practices, using design thinking practices.
- Designed wireframes and mockups for all apps and websites.
- Designed art and copy layouts for direct mail advertising material.
- Monitored production schedules while adhering to assigned budgets for printing and marketing collaterals.
- Design and copy of all pitch presentations.
April 2016 - April 2018 Panama

Evenpro Entertainment Group

Senior Art Director and Brand Image Coordinator

- Assumed the brand coordinator and senior art director position for both brand during the merger of Evenpro and Cinex.
- Adapted and translated graphic assets of major international concert tours.
- Designed walkthrough signage for concert venues.
- Designed and edited pitch presentations for concert brand sponsorships.
- Lead design team conformed by 2 senior graphic designers and 2 junior graphic designers.
- Supported the in-house BTL agency designing pitch presentations and proposed visuals of activations and trade shows. It included final arts.
- Built liaisons between internal departments and external suppliers and manufacturers.
- Designed BTL pieces for luxury brands. Samsung, Diageo, and Belcorp among them
September 2011 - August 2015 Venezuela

Cinex

Senior Art Director and Branding Coordinator

- Maintained consistent use of graphic imagery in materials and other marketing outreach.
- Designed new on-brand visual elements to effectively convey concepts and messaging.
- Liaised with architectural, operations, administration and new and existing external suppliers and movie distributors.
- Adapted successfully major film franchises graphic assets for cinema and concessions promotional material and marketing collaterals.
- Designed and developed the new cinema brand guidelines manual.
- Gathered information for 9 new cinema apertures and 21 refurbishings to meet the new and single brand guidelines.
- Quoted and supervised all suppliers, manufacturers and installers to ensure that Cinex was delivered the best possible service and value for money.
- Designed and developed the VIP brand and 4DX adaptation to Cinex.
- Supervised and designed alongside the IT and digital marketing departments the new web portal. 
September 2008 - August 2015 Venezuela

Alcaldia De Chacao

Branding advisor - freelance

- Offered advisory on events oriented to neighbour associations of the Chacao Council ofCaracas 
- Designed advertisements, banners, and signage from concept through completion. 
- Design of marketing collaterals and council presentations.
September 2007 - August 2008 Venezuela

Optime Consulting

Senior Art Director

- Designed and conceptualized, based on brief, demand generation and reward fulfillment campaigns for IT companies in Latin America and Brazil. Nortel, Citrix, Oracle and Microsoft among them.
- Designed and adapted translations of brochures, websites, landing pages, and marketing collaterals.
- Created trade show banners and event signage adapted to brand guidelines of clients.
- Worked remotely from Venezuela alongside account and marketing managers based in Florida.
- Attended meetings with CEO and marketing officials to presentations with clients.
- Lead the graphic design team in Venezuela.
April 2006 - August 2008 Venezuela

PRIMERO JUSTICIA

Branding and advertising manager

- Designed and updated the first web portal for a political party in Venezuela.
- Designed alongside the Communications manager 2 successful council elections in Caracas for Chacao, Baruta and Sucre.
- Designed and updated all brand guidelines.
- Supervised and kept control of the correct use of brand assets in regional offices.
- Built strong liaisons with national and regional leaders, as well as external suppliers.
- Won for two consecutive years the "Lo Mejor del Punto Com" award given by PC News and Review Venezuela for best web portal for a political party.
- Designed and organized the National Party Convention and regional rallies
June 2002 - August 2006 Venezuela

Webfrance

Senior Web Designer

- Designed and developed webpages in HTML, CSS, and Flash. 
- Managed 2 designers and an intern. 
-Worked mainly with French international companies in Venezuela. Air France, Alstom, and the Embassy of France among them.
February 2001 - May 2002 Venezuela

Education

Interactive Advertising Bureau

Basic Digital Marketing Course

Online course sponsored by Google Digital Marketing that includes content on fundamentals of technology, SEO, SEM, web analytics, e-commerce, RRSS, mobile devices, entrepreneurship dictated by the best professionals in the sector in Spain. module
01: DIGITAL PANORAMA module
02: FUNDAMENTALS DIGITAL MÁRKETING & TECHNOLOGY AND MEASUREMENT module
03: SEM-SEO module
04: WEB ANALYTICS & BUSINESS MODELS module
05: USABILITY / WEB MANAGEMENT module
06: VIDEO PLATFORMS module
07: DISPLAY ADVERTISING module
08: NETWORKS SOCIAL module
09: MOBILE MÁRKETING module
10: APPS & DEVELOPMENT module
11: PLAN MARTING module
12: ECOMMERCE + PURCHASE FUNNEL module
13: ENTREPRENEURSHIP & BUSINESS PLAN
August 2015 - August 2015 Brussels, Belgium

Universidad Monteávila

Branding Innovation Workshop

Brand Innovation Techniques
Branding Communication
Success Stories
September 2011 - September 2011 Caracas, Venezuela

Instituto De Diseño De Caracas

Graphic Designer

Lettering, Packaging, Art History, Photography, Video Film Making, Graphic Design, Color Theory, Print Production, Workshop, Visual Science, Portfolio.
1995 - 2000 Caracas, Venezuela

Languages

Spanish (Native),
English (Fluent),
French (Conversational),

Awards

PC News And Review

Lo Mejor del Punto Com

2002

Lo Mejor del Punto Com

2003

Skills

Adobe After Effects, Adobe Creative Suite, Adobe Dreamweaver, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe Premiere, Art Direction, Asana, Branding, Consulting, Corporate Image, Data Analysis, Design Thinking, Digital Marketing, Graphic Design, Hubspot , Interpersonal Skills, Mailchimp, Management, Microsoft Excel, Microsoft Office, Microsoft PowePoint, Microsoft Word, Presentations, Public Relations, Slack, Social Media, Storytelling, Time Management, UI/UX Design, Web Design,