Fernando Báez

Just Creative Ideas

Madrid, Spain
I'm Fernando Báez, a Digital Art Director & freelance Graphic & Web designer from Valladolid (Spain) currently based in Madrid. I love everything that has to do with Web design & development, Graphic design, Packaging, Industrial design and I feel a true devotion for typography.

I love minimal design, simple and clean, and how you can catch attention just using white spaces, color and contrast, so most of my work goes in this way. I consider myself as a hardworking and reliable person, who works with passion and who just love making pretty things.

I studied 4 years of computer programming and after needing something more creative to deal with, I studied Advanced Graphic Design and Advanced Web Design in Aula Creactiva, a design school located in Madrid downtown.

It's been 5 years since I started my freelance business, and currently, I work as Digital Art Director for an agency called Distrito 01. I have worked and made proposals for clients such as Santillana, PlayStation, Disney Pixar, Philips, Reebok, Bankia, Novagalicia, Vision&co, Yelmo Cines, IPECC or Chamberlain. Right now I'm also working on a personal project, a design & art magazine called 'Alterego', which will see the light very soon. I spend my freetime making freelance work and sport, going around with my moleskine in the pocket or just playing with Photoshop, Illustrator or my new toy, Cinema 4D, to learn new stuff.

I love working with people, specially if they have the same passion I have for what they do.

Why don't we work together?

Work Experience


Senior Visual Designer

Senior Visual Designer at Redbility, a digital agency located in Madrid downtown.
November 2014 - Present Madrid, Spain

Distrito 01

Digital Art Director

Digital Art Director at Distrito 01, working on Responsive Web Design, Graphic Design and UI/UX
March 2012 - August 2014 Spain



Co-founder of the future Alterego Magazine.
September 2012 - Spain


Graphic & Web Designer

Specialities: Logo Design, Branding & Minimal Web Design.
September 2009 - Spain

Eco Ice

Graphic & Web Designer

In charge of all the Graphic & Web Design stuff, such as logo & brand design, adverts, leaflets and website development.
September 2009 - September 2011 Madrid, Spain


Universidad Antonio De Nebrija

Industrial Design

September 2010 - September 2013 Spain

Aula Creactiva

Advanced Graphic Design

April 2010 - July 2010 Spain

Aula Creactiva

Advanced Web Design.

April 2010 - July 2010 Madrid, Spain

Universidad Antonio De Nebrija

Computer programmer

4 years of computer programming. Not finished.
September 2006 - February 2010 Spain


English (Advanced),
Spanish (Native),


Antonio De Nebrija University

Remus - Logo Design


Vino De Toro

WIne Label Design - Finalist



3ds Max, Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Autocad, Avid Media Composer, Catia, Cinema 4D, Good Sense For Typography, Google Analythics, Html & Css, SEO, Smart-thinking Layouts, User Interface Design, WordPress,