Fernando Báez

Just Creative Ideas

Madrid, Spain
My name is Fernando Báez, and I am a product designer with more than 9 years experience in the digital environment. After a long career in the agency world, I moved to client and lived great experiences building products inside big companies, until I finally decided to set up my own design studio.

I have also been speaker at university in most of the design schools in Madrid, and I’m currently teaching design at Neoland, a school located in Madrid downtown.

I’m absolutely passionate about designing challenging digital products, blending UX & visual design with business strategy to drive measurable results.

I have worked with great clients such as Playstation, Philips, Disney Pixar, Heineken, BBVA, Reebok, IE University, Audi (...) I love working with people, specially if they have the same passion I have for what they do.

Why don’t we work together?

Work Experience


Brand & UI/UX Designer

September 2009 - Madrid, Spain


Digital Art Director

November 2016 - October 2017 Madrid, Spain


Senior Visual Designer

Senior Visual Designer at Redbility, a digital agency located in Madrid downtown.
November 2014 - September 2016 Spain

Distrito 01

Digital Art Director

Digital Art Director at Distrito 01, working on Responsive Web Design, Graphic Design and UI/UX
March 2012 - August 2014 Spain



Co-founder of the future Alterego Magazine.
September 2012 - Spain

Eco Ice

Graphic & Web Designer

In charge of all the Graphic & Web Design stuff, such as logo & brand design, adverts, leaflets and website development.
September 2009 - September 2011 Madrid, Spain


Universidad Antonio De Nebrija

Industrial Design

September 2010 - September 2013 Spain

Aula Creactiva

Advanced Graphic Design

April 2010 - July 2010 Spain

Aula Creactiva

Advanced Web Design.

April 2010 - July 2010 Madrid, Spain

Universidad Antonio De Nebrija

Computer programmer

4 years of computer programming. Not finished.
September 2006 - February 2010 Spain


English (Advanced),
Spanish (Native),


Antonio De Nebrija University

Remus - Logo Design


Vino De Toro

WIne Label Design - Finalist



Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding, Cinema 4D, Experience Design, Good Sense For Typography, Google Analythics, Html & Css, SEO, Smart-thinking Layouts, UI, User Interface Design, Ux, WordPress,