My name is Fernando Báez, and I am a product designer with more than 9 years experience in the digital environment. After a long career in the agency world, I moved to client and lived great experiences building products inside big companies, until I finally decided to set up my own design studio.
I have also been speaker at university in most of the design schools in Madrid, and I’m currently teaching design at Neoland, a school located in Madrid downtown.
I’m absolutely passionate about designing challenging digital products, blending UX & visual design with business strategy to drive measurable results.
I have worked with great clients such as Playstation, Philips, Disney Pixar, Heineken, BBVA, Reebok, IE University, Audi (...) I love working with people, specially if they have the same passion I have for what they do.
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding, Cinema 4D, Experience Design, Good Sense For Typography, Google Analythics, Html & Css, SEO, Smart-thinking Layouts, UI, User Interface Design, Ux, WordPress,