Fernando Báez

Just Creative Ideas

Madrid, Spain
I'm Fernando Báez, and I'm a Brand & UI/UX freelance designer, co-founder of McFly, typography lover & speaker at University and some other design schools.

With more than 8 years of experience in the design world, I have worked on many amazing digital projects, such as BBVA's new digital brand, IE University's entire ecosystem framework, or sexy projects for Playstation, Philips, Heineken, Disney Pixar or Audi.

After having led teams and projects in various agencies and multinational companies, it was time to start my own studio with my partner, McFly, and start dedicating all my love to my clients and their projects.

If you have a project, an event you want me to speak at, or just want to say hello, I'll be happy to meet you!

Work Experience


Brand & UI/UX Designer

September 2009 - Madrid, Spain


Digital Art Director

November 2016 - October 2017 Madrid, Spain


Senior Visual Designer

Senior Visual Designer at Redbility, a digital agency located in Madrid downtown.
November 2014 - September 2016 Spain

Distrito 01

Digital Art Director

Digital Art Director at Distrito 01, working on Responsive Web Design, Graphic Design and UI/UX
March 2012 - August 2014 Spain



Co-founder of the future Alterego Magazine.
September 2012 - Spain

Eco Ice

Graphic & Web Designer

In charge of all the Graphic & Web Design stuff, such as logo & brand design, adverts, leaflets and website development.
September 2009 - September 2011 Madrid, Spain


Universidad Antonio De Nebrija

Industrial Design

September 2010 - September 2013 Spain

Aula Creactiva

Advanced Graphic Design

April 2010 - July 2010 Spain

Aula Creactiva

Advanced Web Design.

April 2010 - July 2010 Madrid, Spain

Universidad Antonio De Nebrija

Computer programmer

4 years of computer programming. Not finished.
September 2006 - February 2010 Spain


English (Advanced),
Spanish (Native),


Antonio De Nebrija University

Remus - Logo Design


Vino De Toro

WIne Label Design - Finalist



Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Branding, Cinema 4D, Experience Design, Good Sense For Typography, Google Analythics, Html & Css, SEO, Smart-thinking Layouts, UI, User Interface Design, Ux, WordPress,