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Designer are like doctors, we never stop learning our craft. I love design and how interdisciplinary it can be.
  • Senior Art Director
    Made For Brands — Beirut, Lebanon
  • Co-Founder and Creative Director
    Flye Studios — Beirut, Lebanon
  • Art Director and Designer
    Sada Press — Dubai, United Arab Emirates
  • Art Director and Designer
    Yuki Press — Beirut, Lebanon
  • Typography Design
    Yuki Press — Beirut, Lebanon
  • Art Director and Designer
    Yuki Press — Beirut, Lebanon
  • Typography Design
    Yuki Press — Beirut, Lebanon
  • Art Director, Designer, and Illustrator
    Yuki Press — Beirut, Lebanon
  • Author and Creative Consultant
    5 Cinco Magazine — Spain
  • Senior in-house Designer
    Yuki Press — Beirut, Lebanon
  • Designer
    Unicef — Beirut, Lebanon
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We have the power to decide what professionalism in our field will be about: helping increase market share or helping to repair the World. Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep. We learn from our mistakes, and fortunately we're still making some. Duty makes us do t… Read More
We have the power to decide what professionalism in our field will be about: helping increase market share or helping to repair the World. Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep. We learn from our mistakes, and fortunately we're still making some. Duty makes us do things well, but passion makes us do them beautifully…

It takes a lifelong effort to see the world from the client’s point of view, listen to critique, and always deliver more then requested or promised. To design is to communicate clearly by whatever means you can control or master.

Our opportunity, as designers, is to learn how to handle this complexity, rather than shy away from it, and to realize that the big art of design is to make complicated things simple. Complexity is definitely not about complication…

Design is in everything we make, it's a mix of craft, science, storytelling, propaganda, and philosophy. We have learned that you can't have good design without a good client, and that you can't keep a good client without good design. Read Less
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