Fada Full

Art Director, Digital Designer, Illustrator

I deliver digital and brand experiences.

Working alongside a wide range of clients, from people to established companies, my aim is to find intelligent solutions combining aesthetics and functionality.

My approach to design is holistic, inspired by unexpected experiences.

Work Experience

Freelance

Digital Strategy and Visual Solutions

I've been managing the digital strategy of companies with a strong visual orientation.
During these years, I have designed: brand identities, visual storytelling, websites, motion graphics, interactive experiences, events material, interior design installations.
June 2017 - Present

Mosaicoon S.p.A.

Marketing and Communication Art Director

I was in charge of the company's visual strategy, managing the production of all commercial, promotional & communication materials, including brand awareness’ strategies design, in order to support the sales department and promote the company’s products. I managed the company visual strategy, coordinating heterogeneous teams in the EMEA and APAC offices.
June 2016 - June 2017 Italy

Mosaicoon S.p.A.

Design Department Manager, Web Art Director

This role involved the management of the design department, mainly focused in the research and the modeling of the company’s proprietary platform, the development of software’s user interactions and user interfaces, and marketing websites.
I was the person in charge of the entire process in agile, guaranteeing the output and the delivery of the B2B platform focused on the optimization of the video production process.
September 2010 - June 2016 Italy

YOP

Founder - producer, creative, art direction, graphic designer

This experience was beneficial to learn how to manage and organize a heterogeneous team, to improve my design and communication skills and to steer my professional career towards the video industry.
May 2010 - September 2010 Italy

NeroInchiostro

Founder - video producer, copy, web design

This project was one of my first approach towards a complex web architecture. With a team of three people, we designed a platform that allowed copywriters, editors and casual writers to reach their public through one of the first micro-blogging websites.
January 2008 - January 2011 Italy

Education

Academy Of Fine Arts

Bachelor of Arts - graphic design

My Bachelor’s thesis focused on the development of an online community for "Addiopizzo", a socially-conscious consumer motivation movement that operates in Palermo.

http://www.addiopizzo.org/
September 2005 - October 2010 Italy

Languages

Italian (Native),
English (Advanced),
Spanish (Conversational),

Awards

Not Safe For Women, Illotv

First Prize, illustration contest

2018

Sicilia Felicissima

Second Prize, category: Designers and Companies

2018

Skills

Art Direction, Brand Design, Editorial Design, Graphic Design, Illustration, Interaction Design, Team Leading,