Fada Full

Digital Designer, Illustrator

Digital Designer and illustrator since 2008. My approach to design is holistic, inspired by real and human experiences.

I create attractive and functional ideas for complex projects, both in start-up environment and in big enterprises.

Starting from empathy with the client and the activity, aiming to visually shape the values of the brand.

Work Experience

Mosaicoon S.p.A.

Design Lead and Art Director

Recruit and led a team responsible for product design, prototyping, visual interfaces and motion graphics.

as operational:
brand and corporate identity, pitch deck design, art direction, video production, visual marketing, social media contents.
2010 - 2017 Palermo, Italy


Branding visual strategy

Brand identity, visual strategy, style guidelines and design system.
2016 - 2017 Italy


Illustrator for motion graphics

Motion graphics illustration and video editing support for
“Cre.Zi. Plus - Community Card” project.

January 2018 - April 2018 Italy

Dario Flaccovio Editore

Editorial illustration

Cover illustrations, art direction, and production for the “WebBook” collection.
2017 - 2018 Italy

Orlando Food

Content Creation and Content Strategy

Visual communication and band identity for events and products.
2018 - 2019 Berlin, Germany


Academy Of Fine Arts

Bachelor of Arts - graphic design

My Bachelor’s thesis focused on the development of an online community for "Addiopizzo", a socially-conscious consumer motivation movement that operates in Palermo against the Mafia.

September 2005 - October 2010 Italy


Italian (Native),
English (Advanced),
Spanish (Conversational),


Not Safe For Women, Illotv

First Prize, illustration contest


Sicilia Felicissima

Second Prize, category: Designers and Companies



Art Direction, Brand Design, Character Design, Content Creation, Editorial Design, Graphic Design, Illustration, PITCH DECK DESIGN, Team Leading, Visual Strategy,