Design & Product Strategy Director
By combining the finest materials, functional design, and considered details, Native Union creates an exclusive range of mobile accessories with one goal: Enhance the way you live with your tech.
- Lead a creative team of 12. (3 Product Designers, 4 x Graphic Designers, 2 x Product Managers, 3 x Product Marketing and Copywriting)
- Define and implement a creative direction and product strategy in line with the brand vision and business objectives.
Head of Design
Native Union was born out of a shared passion for good design and well-made products. I had the chance to join at early stage to set up the in house design studio. Six years later NATIVE UNION has offices in Los Angeles and Hong Kong with a team of 75. Our product can be found globally in the most prestigious stores like Colette in Paris, Barneys New York, MOMA, The Conran Shop, Mr Porter and Apple Store.
- February 2016
KOKIDO Development Limited designs and manufactures pool maintenance tools and parts for importers and retailers worldwide. I was in charge of refreshing their own label, starting with a new brand identity, then developed several new product ranges to achieve strategic business targets.
- October 2011
ACER is a taiwanese multinational hardware and electronics corporation. I was part of their Parisian ID studio working on the design and development of an entry range smartphone: ACER BeTouch100. I had the chance to participate in Product Strategy meeting following the acquisition of Packard Bell. I was also supporting one senior designer on CMF research, sketches and rendering for a new laptop line.
- May 2009
SAGEM was a major french company involved in defense electronics, consumer electronics and communication systems. They now merged with SNECMA to form SAFRAN. I worked in their mobile accessory division, mainly on the design and development of a range of bluetooth headsets, speakers and car kits.
- May 2008