Ezza Munir
Marketing Coordinator
I specialize in producing content through a wide range of communications by delivering innovative, culturally sensitive content that meet your organization's needs. Let's connect!
Work Experience
Yaqeen Institute
Social Media Manager
- Executed social media strategy provided through competitive research, platform determination, benchmarking, messaging and audience identification for channels that include Facebook, Instagram, Twitter, Linkedin, Tiktok, and Youtube
- Owned social media presence across Facebook, Instagram, Twitter, Linkedin, Tiktok, and Youtube with at least 3 posts a day on all 5 company brands
- Increased Instagram follower account by 135%, 200k followers to 515k followers
- Expanded Youtube subscriber count by 142%, 400k to 1 million, by publishing video series, lectures, and donation lives
- Collaborated with Google’s Partnership Program to create websites, ramadan.day and eid.day, live on the .day domain reaching 900 visitors a week during the campaign
- Participated in Meta’s Partnership Program through monthly calls to improve user experience, reach and engagement
- Initiated the lead with Tiktok’s Partnership Program to grow the platform from 0 to 62k followers within a year’s time frame
- Communicated across in-house Research, Creative, Development and Marketing teams to identify Yaqeen’s key growth opportunities that reach PI goals and ensure the social content calendar is up to date
- Owned social media presence across Facebook, Instagram, Twitter, Linkedin, Tiktok, and Youtube with at least 3 posts a day on all 5 company brands
- Increased Instagram follower account by 135%, 200k followers to 515k followers
- Expanded Youtube subscriber count by 142%, 400k to 1 million, by publishing video series, lectures, and donation lives
- Collaborated with Google’s Partnership Program to create websites, ramadan.day and eid.day, live on the .day domain reaching 900 visitors a week during the campaign
- Participated in Meta’s Partnership Program through monthly calls to improve user experience, reach and engagement
- Initiated the lead with Tiktok’s Partnership Program to grow the platform from 0 to 62k followers within a year’s time frame
- Communicated across in-house Research, Creative, Development and Marketing teams to identify Yaqeen’s key growth opportunities that reach PI goals and ensure the social content calendar is up to date
December 2020
- Present
Texas, United States
CaliMasala
Owner, Web Blogger
- Owned brand website layout, logo and vision of content from scratch which has grown by 200% in under 2 years
- Developed monthly content strategy for 4 step-by-step recipes, restaurant reviews and food-related product reviews
- Accumulated traffic by 50% through SEO strategy by monetizing Ads through the Amazon Associates Program
- Leveraged the usage of 3 posts per week on Instagram, Facebook, and Pinterest to promote brand name
- Developed monthly content strategy for 4 step-by-step recipes, restaurant reviews and food-related product reviews
- Accumulated traffic by 50% through SEO strategy by monetizing Ads through the Amazon Associates Program
- Leveraged the usage of 3 posts per week on Instagram, Facebook, and Pinterest to promote brand name
June 2020
- Present
UCR Health
Marketing Coordinator
- Created 90 monthly social posts on Facebook, Instagram, Twitter, LinkedIn, GoogleMyBusiness & TikTok
- Supervised 3 interns to take the lead towards social media through brand awareness, animations, gifs, and events
- Generated and compiled monthly content for UCR Health Monthly Newsletters to over 200 subscribers
- Marketed and Supervised outreach events by-weekly that brought in up to 50 patients to UCR Health funnel per event.
- Supervised 3 interns to take the lead towards social media through brand awareness, animations, gifs, and events
- Generated and compiled monthly content for UCR Health Monthly Newsletters to over 200 subscribers
- Marketed and Supervised outreach events by-weekly that brought in up to 50 patients to UCR Health funnel per event.
April 2019
- Present
California, United States
Riverside University Health System - Medical Center
Marketing/Social Media Coordinator
- Created the organization’s Instagram and Twitter pages that reached an average of 4k-19k engagements
- Coordinated with Team Manager on Weekly Administrative Announcements for Hospital Employees
- Published weekly articles promoting the healthcare organization on the OC Register, The Press-Enterprise and IE Magazine
- Coordinated with Team Manager on Weekly Administrative Announcements for Hospital Employees
- Published weekly articles promoting the healthcare organization on the OC Register, The Press-Enterprise and IE Magazine
August 2018
- February 2019
California, United States
Islamic Center Of Perris
Marketing and Events Coordinator
- Coordinated events directly impacting the community such as serving the homeless, Mobile Health clinics, refugee donations, celebrating cultural history, and more
- Supervised all social media accounts by posting flyers, events, activities, and highlighting community members.
- Designed the Islamic Center of Perris logo and graphic art through Procreate.
- Organized outreach events to drive in community members and build stronger relationships with one another
- Actively responded to all questions and concerns from community members and prospects via social media networks.
- Supervised all social media accounts by posting flyers, events, activities, and highlighting community members.
- Designed the Islamic Center of Perris logo and graphic art through Procreate.
- Organized outreach events to drive in community members and build stronger relationships with one another
- Actively responded to all questions and concerns from community members and prospects via social media networks.
January 2016
- July 2022
California, United States
First-Year Experience Program
Student Intern
- Responsible for design advertorials for The Summer Bridge Program implemented to guide students towards success
- Actively coordinated events to involve first-year students attending Moreno Valley College
- Entered in payments, call logs, and responded to student requests via phone and email
- Actively coordinated events to involve first-year students attending Moreno Valley College
- Entered in payments, call logs, and responded to student requests via phone and email
January 2018
- July 2018
Moreno Valley, California, United States
Education
University Of California - Riverside
Bachelor of Arts, English
June 2016
- June 2020
Riverside, California, United States
Languages
English (Native),
Urdu (Native),
Hindi (Fluent),
Punjabi (Advanced),
Arabic (Beginner),
Awards
Skills
Adobe,
Affinity Designer,
Asana,
Atlassian,
Blogging,
Canva,
CAPCUT,
Confluence,
Creative Suite,
Frame.io,
Google Mybusiness,
Hubspot ,
LOOMLY,
Microsoft Office,
Newsletters,
PCloud,
Procreate,
SEO,
SmartSheet,
Social Media,