Establishes the conceptual and stylistic execution for projects and campaigns. Works in conjunction with art directors and junior designers on all design solutions, including, but not limited to, digital, web, interactive, social, tablet and mobile applications, print and out of home solutions.
Devises design strategies along with creative executions for Print, Digital and OOH. Also a multi-disciplinary interactive UX/UI designer creating strong artworks & fresh tasting designs.
Collaborates with the entire creative and digital teams on overall cross-media solutions. Creates all kinds of delicious designs in daily work and try to keep evolving in style while constantly eager to learn about new things. Loves challenges and problem solving from conceptual ideas to design process, and final visualizations.
Focuses on identity, branding, digital and interactive designs, always tries to keep a multi-disciplinary approach on the projects.
Believes that problems are nascent solutions, waiting to be discovered, where curiosity, sharpness & motivation play the catalysts.
5+ years of conceptual creative, copywriting, editing, art and creative direction. Started career as a graphics designer at the DAWN Group of Newspapers - Pakistan, and worked for Equator Glasgow - Scotland before joining Synergy Advertising Pvt Ltd.
Focused on identity, branding and interactive designs, always tries to keep a multi-disciplinary approach on the projects.
Lead Creative: Visual and Graphics
- October 2017
Senior Manager Design
Employed by the Glasgow Caledonian University as a teaching assistant, and has taught digital video techniques (non linear video editing, DVD production and authoring techniques) to undergraduate students while assisting lecturing staff.
- November 2009
Glasgow, United Kingdom
Graphic & Web Designer
Web & Graphics Designer at the Dawn Media Group, Haroon House Karachi, from May 2005 till November 2008, designed the Dawn Newspaper's E-Paper Interface, designed and published Dawn Group of Newspapers website's daily edition, updated and uploaded the sites contents, complete news coverage of national and international events, changing/creating advertisements-banners, developed sub-sites such as: Herald, Spider, DAWN Education, DAWN Spelling Bee, DAWN Property Investment Show & DAWN Travel Show.
- August 2008
MA, 3D Design for Virtual Environment
Digital Media Technology and Development, Digital Media Publishing and Commercialisation, Video and Motion Graphics, Digital Portfolio Production Techniques (DVD & Web Portfolio)
- July 2010
Glasgow, United Kingdom
Digital campaign for Olper's milk | Engro Foods Pakistan
Adobe After Effects,
Autodesk 3Ds Max,
DVD Studio Pro,
Final Cut Pro,
Experienced on different professional digital film cameras, standard definitions & high definitions Canon& Sony.
Three or Five point lighting for video, film & still photography, standard & advanced methods to light subjects, even lighting for both cosmetic and editing purposes using diffused lights, establishing camera to axises,use of poly boards to create different dramatic shadows for fashion, glamour and product photography.
Set up for taking video shots against both green/blue screen for video special effects, use of cloth, plastic sheet or specialised chroma key fabric to get the quality output, hands on adjustment for large backdrops or portable popup screens for outdoors.
Enjoyed filming all over Scotland for events, working freelance.
• Pencil to Pixel Berlin, Germany
Animation, Film & Media Berlin, Jan. 2010
• The Degree Show Glasgow, United Kingdom
Glasgow School of Arts, Jun. 2010 & Jun.2011
Autodesk 3DS Max + Design, Adobe Photoshop, Adobe After Effects, Adobe Premiere, Adobe Flash, Adobe Illustrator, Adobe Encore, Unity 3D Pro, Final Cut Pro, DVD Studio Pro, ProShow Producer
Strong knowledge of identity, typography, colour theory, print & illustration, general understanding of the design process.