Plan and execute user research to gain user insights, validate concepts, and uncover new opportunities.

Create visual assets - mockups, wireframes, interactive prototypes, and digital media content.

Assist developers in translating technical and visual requirements to code with UX and UI documentation.

Translate User insights into actionable recommendations to development teams and business stakeholders.

Collaborate with sales, IT, Marketing, Customer Support, and other internal teams to share relevant information and ensure research-backed user interests drive business decisions.

Work with UX, Marketing, and IT Leads to develop and drive UX refinements throughout
the company.

• Research presentations and visualizing the research through infographics.
• Print, email, social media marketing creative.
• Designed product information PDFs for external clients.
• Web design, & UI design.

• Adapting to the latest design trends and mobile-first design standards to create fun and engaging 360 marketing experience for clients and internal marketing efforts.
• Worked with international iconic automotive brands and their compliance teams to have artwork that fits the guidelines.
• Adjusting to the ever-changing social media marketing techniques and guidelines.
• Worked in a fast pace team environment to complete the following: web design, email marketing campaign creative, social media campaign creative, marketing collateral for trade shows.

• Designed layout, style and flow of the website through wire-frames, and using mobile-first techniques.
• Creating visual language.
• UI design.

• Updating marketing material to new brand guidelines.
• Creating fun and engaging in-store marketing collateral.
• Interior design, print, web design, social media campaign creative.

• Freelance designer for: True View, England; Bion Group, UAE; Montage, UAE; Clek UAE; Curiosity Lab, UAE; WMS Metal Industries LLC, UAE; Production House Dubai LLC, UAE; Grok, UAE .

• Responsible for: graphic design (print and web), web development (Drupal 7, and bootstrap), social media marketing, motion graphics, brand identity guidelines.

• File setup, assisting with the printing process, and administrative work.
• Design, print and web.

Masters of Design program that heavily concentrates on user-centered design, bringing innovation through design thinking and leadership. In the program, we work in small interdisciplinary teams with different real-world clients and their challenges every semester.