Ethan Miller
Freelance Senior Copywriter
Hopkins, MN, USAWith 13-some-odd years working at advertising agencies and in-house creative studios—plus running my own freelance business—I've helped mold brand identities, guide their voices, and breathe life into their narratives.
Specialties include, but are not limited to, copywriting, verbal strategy, creative strategy, branding + identity, multi-channel marketing, and social + digital media.
Specialties include, but are not limited to, copywriting, verbal strategy, creative strategy, branding + identity, multi-channel marketing, and social + digital media.
Work Experience
Inkslinger Copyhouse
Founder | Solopreneur | Creative Consultant
Inkslinger Copyhouse helps brands find their voice.
Client roster: Google (Creative Ads Studio), YouTube (AdBlitz, Beauty Festival, Holiday Stream and Shop, Sponsorships), Adidas/Ivy Park, PepsiCo, Subway, TruMoo, General Mills (Blue Buffalo), 3M, Best Buy, Delta Air Lines, Marriott International, Placemakr, Me Too International, Pfizer, UnitedHealth Group, Twin Cities Orthopedics, Optum, Thomson Reuters, Wealth Enhancement Group, Sun Outdoors, Crestliner Boat Company, and others.
Agency friends: Adventure, Bolin Zwieg, CBX, Fellow, Horizontal Digital, Nemer Fieger, Outright, Riley, SixSpeed, and others.
Skills: Copywriting · Creative Strategy · Email Marketing · Social Media Marketing · Product Naming · Creative Direction · Campaign Concepting · Web Content Writing · Broadcast Advertising · Radio Advertising
Client roster: Google (Creative Ads Studio), YouTube (AdBlitz, Beauty Festival, Holiday Stream and Shop, Sponsorships), Adidas/Ivy Park, PepsiCo, Subway, TruMoo, General Mills (Blue Buffalo), 3M, Best Buy, Delta Air Lines, Marriott International, Placemakr, Me Too International, Pfizer, UnitedHealth Group, Twin Cities Orthopedics, Optum, Thomson Reuters, Wealth Enhancement Group, Sun Outdoors, Crestliner Boat Company, and others.
Agency friends: Adventure, Bolin Zwieg, CBX, Fellow, Horizontal Digital, Nemer Fieger, Outright, Riley, SixSpeed, and others.
Skills: Copywriting · Creative Strategy · Email Marketing · Social Media Marketing · Product Naming · Creative Direction · Campaign Concepting · Web Content Writing · Broadcast Advertising · Radio Advertising
December 2010
- Present
Hopkins, Minnesota, United States
Venn Brewing Company
Head of Copy
Venn Brewing Company crafts award-winning beers, THC-infused tonics, and mighty-fine coffees.
I’ve helped shape the brand from the beginning, providing consultation on everything from naming and copywriting to creative direction.
Skills: Copywriting · Creative Strategy · Branding & Identity · Product Naming
I’ve helped shape the brand from the beginning, providing consultation on everything from naming and copywriting to creative direction.
Skills: Copywriting · Creative Strategy · Branding & Identity · Product Naming
2016
-
Minneapolis, Minnesota, United States
Placemakr
Lead Writer
Placemakr is reimagining where life happens.
Accounts: B2B, B2C, and everything in between for Placemakr, Placemakr Premier, Placemakr Experience, and WhyHotel by Placemakr.
Skills: Copywriting · Creative Strategy · Email Marketing · Social Media Marketing · Creative Direction · Campaign Concepting · Web Content Writing
Accounts: B2B, B2C, and everything in between for Placemakr, Placemakr Premier, Placemakr Experience, and WhyHotel by Placemakr.
Skills: Copywriting · Creative Strategy · Email Marketing · Social Media Marketing · Creative Direction · Campaign Concepting · Web Content Writing
2022
- 2023
Minneapolis, Minnesota, United States
SEI
Copy Lead
SEI is dedicated to enabling economic mobility with education.
Led a team of junior- to mid- and senior-level copywriters on accounts including, but not limited to, Capella University, Strayer University, Sur La Table Online Culinary Institute, and others.
Skills: Copywriting · Creative Strategy · Editing · Creative Direction · Team Leadership
Led a team of junior- to mid- and senior-level copywriters on accounts including, but not limited to, Capella University, Strayer University, Sur La Table Online Culinary Institute, and others.
Skills: Copywriting · Creative Strategy · Editing · Creative Direction · Team Leadership
2019
- 2021
Minneapolis, Minnesota, United States
Haberman
Creative Lead | Senior Copywriter
Haberman tells the stories of pioneers making a difference in the world.
Accounts: Prairie Organic Spirits, ClearWay Minnesota, HONCHOS, Zevia (pitch win), Jaipur Living (pitch win), and new business.
Skills: Copywriting · Creative Strategy · Social Media Marketing · Product Naming · Campaign Concepting · Web Content Writing · Broadcast Advertising · Radio Advertising
Accounts: Prairie Organic Spirits, ClearWay Minnesota, HONCHOS, Zevia (pitch win), Jaipur Living (pitch win), and new business.
Skills: Copywriting · Creative Strategy · Social Media Marketing · Product Naming · Campaign Concepting · Web Content Writing · Broadcast Advertising · Radio Advertising
2018
- 2019
Minneapolis, Minnesota, United States
Riley Hayes
Senior Copywriter
Riley brings humanity to humanity
Accounts: Gap, Old Navy, Banana Republic, Delta Air Lines, Insight Brewing, Dunwoody College, Walgreens Photo, HealthEast/Fairview, and new business.
Skills: Radio Advertising · Broadcast Advertising · Campaign Concepting · Web Content Writing · Copywriting · Social Media Marketing · Email Marketing
Accounts: Gap, Old Navy, Banana Republic, Delta Air Lines, Insight Brewing, Dunwoody College, Walgreens Photo, HealthEast/Fairview, and new business.
Skills: Radio Advertising · Broadcast Advertising · Campaign Concepting · Web Content Writing · Copywriting · Social Media Marketing · Email Marketing
2016
- 2018
Minneapolis, Minnesota, United States
Mono
Copywriter
MONO believes that simple always wins.
Accounts: Walmart, SunChips, Gander Mountain, Children's Minnesota, Vera Bradley, Loews Hotels (pitch win), and new business.MONO believes that simple always wins. Accounts: Walmart, SunChips, Gander Mountain, Children's Minnesota, Vera Bradley, Loews Hotels (pitch win), and new business.
Skills: Radio Advertising · Broadcast Advertising · Campaign Concepting · Copywriting · Social Media Marketing
Accounts: Walmart, SunChips, Gander Mountain, Children's Minnesota, Vera Bradley, Loews Hotels (pitch win), and new business.MONO believes that simple always wins. Accounts: Walmart, SunChips, Gander Mountain, Children's Minnesota, Vera Bradley, Loews Hotels (pitch win), and new business.
Skills: Radio Advertising · Broadcast Advertising · Campaign Concepting · Copywriting · Social Media Marketing
2015
- 2016
Minnesota, United States
Target
Copywriter
Target Creative is the in-house agency dedicated to bringing one of the world's most beloved brands to life.
Accounts: Apple, Converse, Shaun White | Air+Style, Target Pharmacy, Target Field, Curren Caples, and plenty of other red-white-and-round stuff.
Skills: Experiential Marketing · Digital Video · Radio Advertising · Campaign Concepting · Web Content Writing · Copywriting · Social Media Marketing
Accounts: Apple, Converse, Shaun White | Air+Style, Target Pharmacy, Target Field, Curren Caples, and plenty of other red-white-and-round stuff.
Skills: Experiential Marketing · Digital Video · Radio Advertising · Campaign Concepting · Web Content Writing · Copywriting · Social Media Marketing
2011
- 2015
Minnesota, United States
Target
Junior Copywriter
Target Creative is the in-house agency dedicated to bringing one of the world's most beloved brands to life.
Accounts: Target Style, Target REDcard, Threshold, Target GiftCards, Target.com, and plenty of other red-white-and-round stuff.
Skills: In-Store Marketing · Radio Advertising · Campaign Concepting · Copywriting · Social Media Marketing
Accounts: Target Style, Target REDcard, Threshold, Target GiftCards, Target.com, and plenty of other red-white-and-round stuff.
Skills: In-Store Marketing · Radio Advertising · Campaign Concepting · Copywriting · Social Media Marketing
2010
- 2011
Minnesota, United States
Education
University Of Minnesota
BA, English
Focus: Creative Writing & Textual Interpretation
September 2001
- May 2006
Minnesota, United States
Awards
U.S. Patent & Trademark
Created the tagline, Drink Loyally™, for Shakopee-based Howling Pooch Brewing.
2016
U.S. Patent & Trademark
Created a new brand line, Whatever Your Cart Desires™, for Target's advertising and marketing efforts.
2015
U.S. Patent & Trademark
Created the name for Healthful™, an app that lets you manage your prescriptions, find a pharmacy and track pharmacy rewards.
2014
U.S. Patent & Trademark
Created the name for In a Snap™, an app that lets you instantly shop Target items directly off magazines, catalogs, OOH and more.
2014
U.S. Patent & Trademark
Teamed up with PEZ to create a Bullseye Dog candy dispenser complete with a bone-shaped gift card.
2013