Ethan Miller

Freelance Senior Copywriter

Hopkins, MN, USA
With 13-some-odd years working at advertising agencies and in-house creative studios—plus running my own freelance business—I've helped mold brand identities, guide their voices, and breathe life into their narratives.

Specialties include, but are not limited to, copywriting, verbal strategy, creative strategy, branding + identity, multi-channel marketing, and social + digital media.

Work Experience

Inkslinger Copyhouse

Founder | Solopreneur | Creative Consultant

Inkslinger Copyhouse helps brands find their voice.

Client roster: Google (Creative Ads Studio), YouTube (AdBlitz, Beauty Festival, Holiday Stream and Shop, Sponsorships), Adidas/Ivy Park, PepsiCo, Subway, TruMoo, General Mills (Blue Buffalo), 3M, Best Buy, Delta Air Lines, Marriott International, Placemakr, Me Too International, Pfizer, UnitedHealth Group, Twin Cities Orthopedics, Optum, Thomson Reuters, Wealth Enhancement Group, Sun Outdoors, Crestliner Boat Company, and others.

Agency friends: Adventure, Bolin Zwieg, CBX, Fellow, Horizontal Digital, Nemer Fieger, Outright, Riley, SixSpeed, and others.

Skills: Copywriting · Creative Strategy · Email Marketing · Social Media Marketing · Product Naming · Creative Direction · Campaign Concepting · Web Content Writing · Broadcast Advertising · Radio Advertising
December 2010 - Present Hopkins, Minnesota, United States

Venn Brewing Company

Head of Copy

Venn Brewing Company crafts award-winning beers, THC-infused tonics, and mighty-fine coffees.

I’ve helped shape the brand from the beginning, providing consultation on everything from naming and copywriting to creative direction.

Skills: Copywriting · Creative Strategy · Branding & Identity · Product Naming
2016 - Minneapolis, Minnesota, United States

Placemakr

Lead Writer

Placemakr is reimagining where life happens.

Accounts: B2B, B2C, and everything in between for Placemakr, Placemakr Premier, Placemakr Experience, and WhyHotel by Placemakr.

Skills: Copywriting · Creative Strategy · Email Marketing · Social Media Marketing · Creative Direction · Campaign Concepting · Web Content Writing
2022 - 2023 Minneapolis, Minnesota, United States

SEI

Copy Lead

SEI is dedicated to enabling economic mobility with education.

Led a team of junior- to mid- and senior-level copywriters on accounts including, but not limited to, Capella University, Strayer University, Sur La Table Online Culinary Institute, and others.

Skills: Copywriting · Creative Strategy · Editing · Creative Direction · Team Leadership
2019 - 2021 Minneapolis, Minnesota, United States

Haberman

Creative Lead | Senior Copywriter

Haberman tells the stories of pioneers making a difference in the world.

Accounts: Prairie Organic Spirits, ClearWay Minnesota, HONCHOS, Zevia (pitch win), Jaipur Living (pitch win), and new business.

Skills: Copywriting · Creative Strategy · Social Media Marketing · Product Naming · Campaign Concepting · Web Content Writing · Broadcast Advertising · Radio Advertising
2018 - 2019 Minneapolis, Minnesota, United States

Riley Hayes

Senior Copywriter

Riley brings humanity to humanity

Accounts: Gap, Old Navy, Banana Republic, Delta Air Lines, Insight Brewing, Dunwoody College, Walgreens Photo, HealthEast/Fairview, and new business.

Skills: Radio Advertising · Broadcast Advertising · Campaign Concepting · Web Content Writing · Copywriting · Social Media Marketing · Email Marketing
2016 - 2018 Minneapolis, Minnesota, United States

Mono

Copywriter

MONO believes that simple always wins.

Accounts: Walmart, SunChips, Gander Mountain, Children's Minnesota, Vera Bradley, Loews Hotels (pitch win), and new business.MONO believes that simple always wins. Accounts: Walmart, SunChips, Gander Mountain, Children's Minnesota, Vera Bradley, Loews Hotels (pitch win), and new business.

Skills: Radio Advertising · Broadcast Advertising · Campaign Concepting · Copywriting · Social Media Marketing
2015 - 2016 Minnesota, United States

Target

Copywriter

Target Creative is the in-house agency dedicated to bringing one of the world's most beloved brands to life.

Accounts: Apple, Converse, Shaun White | Air+Style, Target Pharmacy, Target Field, Curren Caples, and plenty of other red-white-and-round stuff.

Skills: Experiential Marketing · Digital Video · Radio Advertising · Campaign Concepting · Web Content Writing · Copywriting · Social Media Marketing
2011 - 2015 Minnesota, United States

Target

Junior Copywriter

Target Creative is the in-house agency dedicated to bringing one of the world's most beloved brands to life.

Accounts: Target Style, Target REDcard, Threshold, Target GiftCards, Target.com, and plenty of other red-white-and-round stuff.

Skills: In-Store Marketing · Radio Advertising · Campaign Concepting · Copywriting · Social Media Marketing
2010 - 2011 Minnesota, United States

Education

University Of Minnesota

BA, English

Focus: Creative Writing & Textual Interpretation
September 2001 - May 2006 Minnesota, United States

Awards

Northbest

Ads of Minnesota Feature—Curren Caples Skate Video

2016

Communication Arts

57th Annual Design Competition—Target Too

2016

U.S. Patent & Trademark

Created the tagline, Drink Loyally™, for Shakopee-based Howling Pooch Brewing.

2016

AdFed Minnesota The Show

Gold—Target Too

2016

AdFed Minnesota The Show

Silver—The Target Love-A-Thon

2016

AdFed Minnesota The Show

Bronze—Heartistry

2016

The Mashies

Digital Marketing Innovator of the Year

2015

The Mashies

Best Use of Facebook Finalist, Target Love-A-Thon

2015

Webby Awards

Official Honoree, Overall Social Presence

2015

Webby Awards

People's Voice Finalist, In a Snap™ App

2015

U.S. Patent & Trademark

Created a new brand line, Whatever Your Cart Desires™, for Target's advertising and marketing efforts.

2015

American Advertising Federation (AAF) - ADDY Awards

Judge for AAF North Dakota

2015

U.S. Patent & Trademark

Created the name for Healthful™, an app that lets you manage your prescriptions, find a pharmacy and track pharmacy rewards.

2014

U.S. Patent & Trademark

Created the name for In a Snap™, an app that lets you instantly shop Target items directly off magazines, catalogs, OOH and more.

2014

City Pages

The 10 Best Minnesota IPAs (Haymaker—Mankato Brewing)

2014

AdFed Minnesota The Show

Gold—Target & PEZ Howliday Treats Gift Card

2014

U.S. Patent & Trademark

Teamed up with PEZ to create a Bullseye Dog candy dispenser complete with a bone-shaped gift card.

2013

Webby Awards

People's Voice Finalist, Overall Social Presence

2012