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In the ad agency creative department, half of the people is art based, the other half is copy based, But I feel myself is idea based. 15-year career in advertising, from designer to assistant art director, copywriter, senior copywriter, assistant creative director, creative director, I always think that idea is th… Read More
In the ad agency creative department, half of the people is art based, the other half is copy based, But I feel myself is idea based. 15-year career in advertising, from designer to assistant art director, copywriter, senior copywriter, assistant creative director, creative director, I always think that idea is the soul of advertising, is the most important. Art and copy just to better and more perfect present idea.

I had worked at Ogilvy&Mather Beijing, JWT Shanghai, Bates Beijing, Leo Burnett Beijing, Ogilvy Shanghai, Grey Beijing, Y&R Beijing, Ogilvy Beijing, in 2015 joined Cheil Beijing. Read Less
  • Creative Director
    Ogilvy & Mather Beijing — Beijing, China
  • Creative Director
    Y&R BEIJING — Beijing, China
  • Assistant Creative Director
    Grey Beijing — Beijing, China
  • Assistant Creative Director
    Ogilvy & Mather Shanghai — Shanghai, China
  • Senior Copywriter
    Leo Burnett Beijing — Beijing, China
  • Senior Copywriter
    Ogilvy & Mather Beijing — Beijing, China
  • Copywriter
    Bates Beijing — Beijing, China
  • Copywriter
    JWT Shanghai — Shanghai, China
  • Assistant Art Director
    Ogilvy & Mather Beijing — Beijing, China
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