Erin Chow

Art Director + Designer

New York, NY, USA
Aiming to contribute at a deeper level to the world and its people.

Work Experience

Independent

Art Director + Designer

• Develop and design brand identity for clients
• Design packaging, invitations, announcements, and greeting cards
• Art direct and consult for a variety of small businesses in health, beauty, food, etc.
• Research and understand clients' businesses to identify what visual identity or concept works best with business objectives and brand
• Generate innovative design solutions based on research and brainstorming
• Communicate with clients to find solutions through revisions and mock-ups
• Present designs solutions to clients with clear rationale for design decisions
February 2011 - Present New York, United States

Esquire

Freelance Designer

• Assisted in photo art direction for October issue for "85 FOR 85" feature
• Designed layouts in features, fashion, and beauty
• Collaborated with copy, editors, photography, and production
August 2018 - August 2018 New York, United States

Macy's

Freelance Designer

• Shaped the rebranding of Macy's Backstage, rolling out to 122 stores in 2018, encompassing in-store, print/digital, video and photography in collaboration with marketing, copy, and design
• Identified white space opportunities to create cohesive brand story
• Art directed still life and on-figure photoshoots
• Designed print and digital marketing materials
February 2018 - May 2018 New York, United States

SFMOMA San Francisco Museum Of Modern Art

Product Development Graphic Designer

• Brought on to execute new product offerings and designs with the reopening and rebranding of the museum
• Develop product ideas for custom branded items and artist exhibitions catering to specific audiences
• Manage brand image in decisions regarding aesthetics of products
• Produce exhibition-related paper, object and apparel products working in conjunction with artists, estates and trusts to reflect artwork properly
• Visually merchandise product in stores to create cohesive stories and to increase sales
• Participate in brainstorms and concept ideation
• Analyze sales to determine trends and audience behavior
• Negotiate and communicate with vendors for competitive pricing, sampling, and revisions
• Provide color correction instructions to printers for art prints
• Design high-traffic window posters and in-store signage
August 2015 - June 2017 California, United States

Mission Pets

Assistant Packaging Designer

March 2014 - August 2014 California, United States

LVMH Fresh Beauty

Designer, Campaigns and Brand Equity

- create global campaign guidelines for new product launches
- develop new marketing and educational collateral with brand changes
- art direct social media and marketing assets
December 2018 - Present New York, New York, United States

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Art Direction, Branding, Information Design, Layout, Lettering, Lightroom, Marketing Design, Package Design, Photo Art Direction, Photography, Photography, Publishing Design, Typography, WordPress,