Eric Santarsiero

Copywriter

Los Angeles, CA, USA
I work hard to write things that sound like they weren't hard to write.

Work Experience

The Shipyard

Copywriter

The Shipyard is a leading, independent marketing consultancy and the world's first "marketing engineering"​ agency.

- Developed social content for In-N-Out to calm and inform followers during the coronavirus
- Concepted innovative, 360 campaign ideas for San Diego Gas & Electric initiatives
March 2020 - Present Newport Beach, California, United States

Tribal DDB

Copywriter

Tribal Worldwide is a global creative agency with an expertise in digital innovation.

- Ideated social campaigns for 3 AT&T activations including Revolt LA and DreamHack ATL
- Wrote compelling copy for AT&T's social involvement in NBA, Esports, and College Football
- Quickly learned the voice of AT&T’s Instagram (239k), Twitter (893k) and LinkedIn (1.1m)
October 2019 - December 2019 Los Angeles, California, United States

Damage Esports

Copywriter

Damage Esports is a full-service agency dedicated to the growth of Esports.

- Ideated online video (OLV) concepts for 2 Intel influencer spots
- Crafted strategic copy for Intel’s day-to-day social media involvement at TwitchCon event
September 2019 - September 2019 Los Angeles, California, United States

Gallegos United

Copywriter

GALLEGOS United is an advertising agency focusing on the multicultural market.

- Worked closely with Creative Directors on campaigns for social media, activation, radio, OLV, out-of-home (OOH), and broadcast
- Presented advertising concepts and campaigns to clients in various industries
- Collaborated with Art Directors to execute activations for Chick-fil-A, Got Milk, and SouthNorte Beer Company
- Led creative direction for a Bones Love Milk digital campaign shoot, which resulted in a 200% boost in Instagram followers and 750k views on YouTube
- Developed bold, strategic, and persuasive messages in all types of media
- Contributed integral ideas to Chief Creative Officer for 5 new business pitches
August 2017 - September 2019 Huntington Beach, California, United States

Education

University Of San Francisco

Bachelor of Science in Business Administration

August 2010 - May 2014 San Francisco, California, United States

The Bookshop LA

Advertising

May 2015 - January 2017 Los Angeles, California, United States

Languages

English (Native),
Italian (Beginner),

Skills

Activation, Adobe Suite, Broadcast, Concepting, Copywriting, Digital, Experiential, Google Suite, Ideation, OLV, OOH, Presenting, Print, Radio, SEO, Social Media,