In his current role with the Canadian Olympic Committee, Eric is in charge of of developing, maintaining and insuring the brand image both internally and externally. With touch point with our AOR and marketing partnership crew he enables his colleagues to reach and surpass reach objectives through creative and innovative initiatives.

He believes we can change the world through sports.

In july 2012 the adidas-group Canada offered me to relocate to Toronto to take part of a newly created team of designers that would service all of their brands. I mainly focused on Reebok and adidas, creating visually appealing POP, catalogues, apparel and headwear graphics etc. I was also in charge of the back end of an apparel ordering system for adidas' school program.

Relocating to Toronto has been amazing and it sparked my creativity and taught me to how to adapt to a new environment, a new language and general culture.

This is where it gets exciting, in 2009 the decision was made to bring the Canadian Football League apparel and headwear design to the Canadian office and Reebok Canada offered me this opportunity! I had to design graphics for 8 different teams and for both the player's sideline apparel and the fans. Each season I had to reinvent how we present ourselves in the market, follow trends, work with the vendors, prepare the production files, design the catalogues and get all this to fit under the Reebok brand.

During my time at the hockey company I was in charge of product catalogues, in-store advertisement and corporate newspaper design. While there was no creativity involved in that process it allowed me to work with multiple print providers and understand the intricate world of printing.

Journal de Montréal is the most read francophone newspaper in North America and also the place where I landed my first job as a designer, I had to create info graphics, subsection covers and put together immense amount of information in consumer friendly newspaper pages. It was a great learning experience and one of the most eye opening moment of my career.

Fyevel is my moniker and freelance platform. Over the years I've had the chance to work on multiple projects ranging from t-shirt graphics to airport storefront branding and multiple online content execution.

Select clients : Reebok - Spafax - Paradies Lagardère - Canadian Olympic Team

graphic design