Erica Richardson

Packaging Production Artist at GNC

Pittsburgh, PA, USA
Experienced Packaging Production Artist with a demonstrated history of working in the retail industry. Meticulously focused on detail & determined to achieve perfection. Excels in a fast paced environment with organization & time management skills. Highly proficient on a Mac platform, as well as fluent with Adobe applications.

Work Experience

MarketSpace Agency

Production Artist

• Creating design concepts for clients
• Building out various art sizes to clients, which include digital & print
• Responsible for creating brand guidelines and template standards
• Clients include the Pennsylvania Lottery, Pittsburgh Brewer's Guild, UPMC CCP & Vision Benefits of America (VBA)
July 2019 - Present Pennsylvania, United States


Packaging Production Artist

• Ensuring brand consistencies throughout a wide range of product lines
• Updating templates to reflect manufacturing/FDA changes while maintaining uniformity between different die sizes
• Building new templates with strict guidelines & detailed instructions
that can be utilized internationally
• Brainstorm design concepts & solutions with Creative Director
• Responsible for brands including GNC PetSmart, Total Lean,
Earth Genius, Beyond Raw & Rite Aid
January 2016 - July 2019 Pennsylvania, United States


Graphics Specialist

• Worked directly with General Nutrition Corporation on their packaging design for various products distributed internationally
• Designated lead to work alongside GNC's Packaging Production Quality Manager to achieve continuity within the GNC Pet brand
• Moved to in-house production at GNC Headquarters in January 2016
May 2014 - December 2015 Pennsylvania, United States

Douglas Laboratories

Packaging Production Artist

• Created vitamin/supplement labels for private labeling accounts using digital & flexographic printing processes
• Maintained consistent daily communication with clients, customer service & sales representatives
• Responsible for managing client accounts whose products were distributed internationally
• Updated house files for label/bottle size changes, MMR changes & FDA updates
• Managed purchase orders as well as inventory for private labeling accounts
July 2013 - May 2014 Robinson, Pennsylvania, United States

Guild Rewind

Lead Designer

• Collaborated with a software developer to create a social networking website for a younger adult demographic
• Designed all visual content including colors, characters, buttons, logo & typography
• Responsible for social media outreach & branding using Facebook and Twitter
June 2012 - June 2013 Pennsylvania, United States

KZ Management

Social Media Expert

• Designed social media advertisements for local restaurant businesses in the South Side area of Pittsburgh
• Visually reached out to clients via Facebook and monthly eLetters to email subscribers
• Updated newspaper advertisements for new venues, and flyers for daily/weekly food & drink specials
March 2013 - July 2013 Pittsburgh, Pennsylvania, United States

Solutions 21

Video Editor

• Utilized After Effects to complete the 2013 AIReS Leadership Development Campaign video
• Worked directly with client with multiple iterations until final product achieved
January 2013 - January 2013 Pennsylvania, United States

Dimension X Advertising & Marketing

Design Intern

• Edited photos and advertisements for companies utilizing Photoshop
• Created database to track daily client base in Microsoft Excel
• Assisted the Vice President with special projects; researched materials, companies and design layouts to create a final product
August 2010 - December 2010 Jeannette, Pennsylvania, United States


California University Of Pennsylvania

Bachelor of Science in Graphic Design

January 2011 - May 2013 Pennsylvania, United States

Westmoreland County Community College

Associate's Degree in Graphic Design & Animation

September 2008 - December 2010 Youngwood, Pennsylvania, United States


Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Microsoft Office Suite,

Graphic Designer for the American Foundation for Suicide Prevention (Pittsburgh Chapter)

Create visuals for social media, banners, flags, signs, brochures & temporary tattoos used for events. Attend meetings, events & various trainings to better my knowledge on mental health.