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Eric Cheung oversees all brand strategy and creative development for BrandsNation in Asia Pacific. His instrumental role empowers the team to develop strategic design solutions for precise brand communications toward to evocative brand experiences for the targeted market. He embraces with clients to maximize the… Read More
Eric Cheung oversees all brand strategy and creative development for BrandsNation in Asia Pacific. His instrumental role empowers the team to develop strategic design solutions for precise brand communications toward to evocative brand experiences for the targeted market. He embraces with clients to maximize the impact of the defined brand equity in order to build powerful brand for decent Return of Investment.

Prior to be the Chief Brand Curator in BrandsNation, Eric head up the Brand and Design Unit at WD Partners in Hong Kong. He also spent a decade working for the world’s leading branding and design consultancies such as Landor Associates before he found BrandsNation in 2002 with other partners. For the past 20 years, he was responsible for planning and directing corporate, retail and consumer brand identity programs for clients in Hong Kong and across Asia Pacific. In this capacity, he undertook consultancy, account servicing, and training roles as well as being instrumental in new business development activities.

In 2006, Eric appointed by The Hong Kong Polytechnic University as a Visiting Lecturer at The School of Design for Branding and Identity Design. He also invited by Hong Kong Design Institute to run a Typography Course in 2012 for professional designers.

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Member Since: Jul 29, 2010