Greg Simpson
Creative Direction | Graphic & Sound Design
Brooklyn, NY, USA
718-974-8881
www.behance.net/ephemeradesign
Creative Leader and Director with expertise in all facets of brand management, including logo design, identity, strategy and re-design when needed. More than 30 years of experience in graphic design, advertising, marketing and print work. Skilled in collaborating with team members and stakeholders to achieve business and financial objectives through enhanced brand recognition. Instrumental in developing and managing creative projects and initiatives. Respected and trusted creative team manager and leader.
Work Experience
Havas VX
VP, Associate Creative Director
July 2021
- Present
New York, United States
Saatchi Wellness
Associate Creative Director
October 2017
- July 2021
New York, United States
Public NY
Creative Director
• Led and managed boutique design and ad agency creative team in serving primarily art, cultural
and non-profit organizations in developing their brands and strategies. Managed client
relationships and supervised creative staff and interns. Hired freelancers as needed.
• Directed the firm’s creative output per client objectives for branding strategy, identity, print, web,
UI, advertising and packaging, standardizing the financial infrastructure of the platform.
• Launched branded design campaign for the National Urban League to improve public awareness
of the civil rights organization’s efforts to ensure economic empowerment in underserved urban
communities.
2006
- 2007
New York, United States
Cro2 Design
Design Director
2008
- 2008
New York, United States
Eric Baker Design Associates
Senior Art Director
New York, United States
Graphis
Art Director
New York, United States
The Pushpin Group
Senior Designer
New York, United States
Knoll International
Design Director
New York, United States
McCaffrey & McCall
Art Director
New York, United States
McKinney Silver
Designer
New York, United States
Education
Virginia Commonwealth University
BFA Communication Arts & Design
Virginia, United States
Languages
English (Native),
Awards
Communication Arts
Design Annual
AIGA - The Professional Association For Design
Graphic Design USA
Art Directors Club (ADC) - New York
The New York Art Director's Annual
Graphis
Graphis Letterheads, Graphis Logos, Graphis Ephemera
HOW Design Magazine
International Design Annual
Print Design Magazine
Regional Design Annual
TDC
Type Director's Club Annual
The Best Of Business Card Design
Rockport Publishers
Design Humor: The Art Of Graphic Wit
by Steven Heller, Allworth Press
Merry Christmas From...150 Christmas Cards You Wished You’d Received
by Karen Robert, William Morrow Publishers
Type Faces
by Gerry Rosentswieg
Skills
Adobe Creative Suite,
Art Direction,
Books,
Branding,
Brochures,
Creative Direction,
Editorial Design,
Graphic Design,
Icons,
Identity,
Illustration,
Infographics,
Invitations,
Logos,
Maps,
Music,
Pencil And Paper,
Posters,
Print Production,
Soundtracks,