Ken Perkal

Principal | Art Director | Graphic Designer

Reston, VA, USA
Ken Perkal Design is an independent freelance visual communications company, providing full marketing communication services. KPD services include the direction of creative concepts and execution in a wide range of media: corporate and brand identity; advertising; collateral systems; trade show graphics; website design; direct mail and more.

As a independent freelancer, Ken has extensive experience in creative design and account service management. His specialty is brand development. Over the years he has conceived and executed advertising/marketing campaigns for various industries including: technology, finance, education, government, non-profit organizations and commercial development and more. Ken offers his services to clients ranging from small business to global corporations. His expertise has enhanced the brand of many Fortune 500 companies including: Qualcomm, Ericsson Wireless Communications and Bank of America.

Work Experience

Siteworx, LLC

Art Director/Designer

Responsible for concept, design and production for multi-channel online digital marketing including the corporate website, print collateral and sales presentation materials.

Develop and coordinate projects from concept to finished art for multi-channel: web, mobile and print.

Work directly with VP level and support staff.

Production management responsibilities include production coordination with various
vendors on event, advertising and collateral materials. Production also includes digital proof and printing supervision as well as maintaining job files.
February 2013 - Present Reston, Virginia, United States

Ken Perkal Design

Principal | Art Director | Graphic Designer

Creative direction and direct management of a full service design studio specializing in overall image development. Creative direction, art direction and graphic design.

Project management responsibilities include cost estimating and contract negotiations.

Works directly with clients gathering requirements, giving presentations, and overseeing the full life cycle of each project.

Responsible for hiring creative talent and managing resources.

Portfolio covers marketing communications for computer technologies, financial and industrial corporations, commercial development, educational institutions/organizations and consumer accounts.

Direct client presentation of original conceptual ideas and marketing messaging.

Servicing clients directly, through design/advertising agencies and corporate in-house marketing communications departments.

Also provided graphic design, copywriting and illustration.

Responsible for the supervision of the staff as well as all deliverables.
February 1998 - Present Reston, Virginia, United States

PBZ, Inc.

Art Director/Senior Designer

Responsible for concepting, design and production on advertising and collateral materials.

Developed and coordinated projects from concept to finished art and/or printing or web.

Direct client presentation and contact.

Work with illustrators and photographers as needed.

Production management responsibilities included production coordination with various vendors on all advertising and collateral materials, as well as billing of clients, maintaining job files.

Production also included comprehensives, type specing, proofs and printing supervision.
August 2008 - April 2011 Boise, Idaho, United States


California Polytechnic State University

B.S. Art, Concentration in Design

San Luis Obispo, California, United States


Adobe InDesign, Adobe Acrobat, Adobe Illustrator, Adobe Photoshop, Microsoft Powerpoint,