Showcase & Discover Creative Work

Ken Perkal

Principal | Art Director | Graphic Designer

Reston, VA, USA
619. 508. 6933
Ken Perkal Design is an independent freelance visual communications company, providing full marketing communication services. KPD services include the direction of creative concepts and execution in a wide range of media: corporate and brand identity; advertising; collateral systems; trade show graphics; website design; direct mail and more.

As a independent freelancer, Ken has extensive experience in creative design and account service management. His specialty is brand development. Over the years he has conceived and executed advertising/marketing campaigns for various industries including: technology, finance, education, government, non-profit organizations and commercial development and more. Ken offers his services to clients ranging from small business to global corporations. His expertise has enhanced the brand of many Fortune 500 companies including: Qualcomm, Ericsson Wireless Communications and Bank of America.
Work Experience
Reston, VA, USA
Feb 2013Present
Art Director/Designer
Responsible for concept, design and production for multi-channel online digital marketing including the corporate website, print collateral and sales presentation materials.

Develop and coordinate projects from concept to finished art for multi-channel: web, mobile and print.

Work directly with VP level and support staff.

Production management responsibilities include production coordination with various
vendors on event, advertising and collateral materials. Production also includes digital proof and printing supervision as well as maintaining job files.
Reston, VA, USA
Feb 1998Present
Principal | Art Director | Graphic Designer
Creative direction and direct management of a full service design studio specializing in overall image development. Creative direction, art direction and graphic design.

Project management responsibilities include cost estimating and contract negotiations.

Works directly with clients gathering requirements, giving presentations, and overseeing the full life cycle of each project.

Responsible for hiring creative talent and managing resources.

Portfolio covers marketing communications for computer technologies, financial and industrial corporations, commercial development, educational institutions/organizations and consumer accounts.

Direct client presentation of original conceptual ideas and marketing messaging.

Servicing clients directly, through design/advertising agencies and corporate in-house marketing communications departments.

Also provided graphic design, copywriting and illustration.

Responsible for the supervision of the staff as well as all deliverables.
Boise, ID, USA
Aug 2008Apr 2011
PBZ, Inc.
Art Director/Senior Designer
Responsible for concepting, design and production on advertising and collateral materials.

Developed and coordinated projects from concept to finished art and/or printing or web.

Direct client presentation and contact.

Work with illustrators and photographers as needed.

Production management responsibilities included production coordination with various vendors on all advertising and collateral materials, as well as billing of clients, maintaining job files.

Production also included comprehensives, type specing, proofs and printing supervision.
Education
San Luis Obispo, CA, USA
 
California Polytechnic State University
B.S. Art, Concentration in Design
Skills
 
Adobe Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft Powerpoint