Managed a team of three designers for the marketing and creative services department of a leading southern lifestyle magazine and its e-commerce, real estate, and event management brand extensions

Designed sales and marketing materials and executed year-long campaigns to attract new and recurring advertisers, and identified cost-saving production solutions

Created and fostered partnerships with new local and national vendors to enhance the creative capabilities of Garden & Gun’s event, retail, and real estate extensions

Designed event collateral, installations, and advertiser integrations for Garden & Gun JUBILEE, a three-day ticketed event in Charleston, featuring Southern makers, influencers, chefs, musicians, and sports enthusiasts

Conceptualized and designed cross-platform advertising sections, promotions, sales materials, and event collateral for a leading men’s fashion and lifestyle magazine, and provided art direction to junior and senior level designers

Directed photographers, videographers, wardrobe and prop stylists, celebrity talent, and models to lead and execute shoots in-studio and on-location for print, digital, and video advertisements

Managed, designed, and executed GQ Report promotional pages in coordination with the production and integrated marketing departments; designed UI for a department-wide project management website to improve productivity and processes

Coordinated with the business director, integrated marketing department, sales reps, and art department to manage a $1.6M+ custom creative budget