Elizabeth Reyes
Independent Creative Strategist + Brand Designer
Oakland, CA, USAWork Experience
Little Nook Studio
Founder / Brand Designer / Creative Strategist
2014
-
Oakland, California, United States
Group Nine Media
Senior Visual Designer
- Former position at POPSUGAR transitioned after Group Nine merger
- Worked closely with new team overseeing Thrillis'ts rebrand
- Worked closely with new team overseeing Thrillis'ts rebrand
November 2019
- January 2020
San Francisco, California, United States
POPSUGAR
Senior Visual Designer
- Developed marketing campaigns across various verticals, and branded initiatives ranging from digital to print for client-related pre-sale and post-sale programs including campaigns for GAP, Clark’s, Fox Network, Old Navy
- Collaborated with social producers + the marketing and editorial teams to bring visual solutions to digital their storytelling
- Assisted in evolving and maintaining POPSUGAR’s visual identity across editorial and social content
- Attended photo shoots + photographed BTS content for social channels
- Developed original design templates and visual guidelines for creative teams to follow
- Position + scope of work shifted once POPSUGAR merged with Group Nine Media
- Collaborated with social producers + the marketing and editorial teams to bring visual solutions to digital their storytelling
- Assisted in evolving and maintaining POPSUGAR’s visual identity across editorial and social content
- Attended photo shoots + photographed BTS content for social channels
- Developed original design templates and visual guidelines for creative teams to follow
- Position + scope of work shifted once POPSUGAR merged with Group Nine Media
August 2019
- November 2019
California, United States
Senior Designer / Creative Strategist
- Developed marketing campaigns and creative content solutions for over 400+ partners advertising on the platform as part of the Creative Strategy team including Amazon, adidas, Levi Strauss & Co, Nordstrom + more
- Held strategic creative best practices workshops targeting specific campaign goals for advertising partners across multiple industries
- Branded Pinterest's in-house "Todos Pincluidos" organization celebrating Latin and Hispanic heritage and designed digital and print media for events
- Consulted and produced branded content for Pinterest's Hispanic Heritage cultural holiday campaign efforts
- Worked with cross-functional teams on developing + designing ad campaigns for Pinterest's Business Hub
- Served as Creative Director and designer for a non-profit campaign in partnership with The Ad Council + Susan G. Komen® which celebrated African-American breast cancer survivors featuring quotes and portraits by Dapper Studios showcasing their strength, beauty, and courage
- Held strategic creative best practices workshops targeting specific campaign goals for advertising partners across multiple industries
- Branded Pinterest's in-house "Todos Pincluidos" organization celebrating Latin and Hispanic heritage and designed digital and print media for events
- Consulted and produced branded content for Pinterest's Hispanic Heritage cultural holiday campaign efforts
- Worked with cross-functional teams on developing + designing ad campaigns for Pinterest's Business Hub
- Served as Creative Director and designer for a non-profit campaign in partnership with The Ad Council + Susan G. Komen® which celebrated African-American breast cancer survivors featuring quotes and portraits by Dapper Studios showcasing their strength, beauty, and courage
January 2018
- June 2019
California, United States
Smule
Consultant
- Cultural consultation for Latin American artists + market
- Communication facilitation with in-person artist recordings
- Translation services (Spanish, Portuguese & Italian) across "Sing with the artist" promotions across Smule's apps
- Communication facilitation with in-person artist recordings
- Translation services (Spanish, Portuguese & Italian) across "Sing with the artist" promotions across Smule's apps
September 2015
-
California, United States
21st Amendment Brewery
Marketing Manager
- Responsible for developing, planning, coordinating, and executing marketing strategies for our wide-range beer portfolio across multiple markets and channels including digital media, social content, email, press kits, experiential events + POS/ retail marketing
- Developed core positioning and messaging for new offerings
- Oversaw can + packaging design and on-location press printing
- Supported new market launches and promotional events including GABF + CCBA
- Oversaw TTB Licensing + Compliance for new and existing offerings across multiple states
- Developed core positioning and messaging for new offerings
- Oversaw can + packaging design and on-location press printing
- Supported new market launches and promotional events including GABF + CCBA
- Oversaw TTB Licensing + Compliance for new and existing offerings across multiple states
August 2014
- January 2016
California, United States
Brewery Ommegang
Creative
- Supported the marketing team with creative direction and graphic design for a wide-range beer portfolio (including Duvel, Chouffe, Liefmans, De Koninck, Maredsous) across multiple markets and channels including digital media, social content, digital and print campaigns, in-house + off-premise events + POS/ retail marketing collateral
- Worked closely with HBO on the development of the Game of Thrones / Iron Throne beer label collaboration and marketing materials for launch including labels, coasters, tap handles, POS materials + digital collateral
- Worked closely with sales reps and ensured the implementation of new branding was introduced seamlessly through all brewery communications + digital/printed materials
- Art directed and produced video and photo shoots
- Assisted with the planning and collateral design for events such as Belgium Comes to Cooperstown, Snommegang, and the summer concert series including Bon Iver, Grace Potter, Death Cab for Cutie + Darius Rucker
- Worked closely with HBO on the development of the Game of Thrones / Iron Throne beer label collaboration and marketing materials for launch including labels, coasters, tap handles, POS materials + digital collateral
- Worked closely with sales reps and ensured the implementation of new branding was introduced seamlessly through all brewery communications + digital/printed materials
- Art directed and produced video and photo shoots
- Assisted with the planning and collateral design for events such as Belgium Comes to Cooperstown, Snommegang, and the summer concert series including Bon Iver, Grace Potter, Death Cab for Cutie + Darius Rucker
July 2012
- August 2013
New York, United States
Liquor.com
Creative Art Director
- Developed visual campaigns and branded content for advertisers and paid partnerships
- Oversaw brand visuals and art accompanying published stories on Liquor.com
- Art-directed in-house photo + video production
- Managed relationships with key contributors and influencers on curating and developing social content
- Oversaw brand visuals and art accompanying published stories on Liquor.com
- Art-directed in-house photo + video production
- Managed relationships with key contributors and influencers on curating and developing social content
January 2016
- January 2018
San Francisco, California, United States
Education
Syracuse University
B.S. Illustration Photography / S.I. Newhouse School Of Public Communications
May 2012
New York, United States
Languages
Spanish (Native),
English (Native),
Italian (Advanced),
Portuguese (Conversational),
Awards
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Advertising,
Art Direction,
Branding,
Creative Direction,
Creative Strategy,
Design,
Film Photography,
Graphic Design,
Marketing,
Photo Editing,
Photography,
Print Production,
SLR,
Social Content Production,
Social Media,
Social Media Marketing,