Showcase & Discover Creative Work

Elina Rubuliak

Oakland, CA, USA
Experienced UI designer, versatile in web and print design, user experience, working collaboratively, brand development, and strategic marketing. With over a decade of industry experience, I create elegant, flexible, functional work that engages an audience and makes the world a more aesthetically pleasing place.

Work Experience


UI Designer

Design and implement assets for an interest-based social Q&A site
• Prepare and deploy production-ready HTML and CSS
• Optimize site interface to perform within existing system capabilities and limitations
• Integrate usability testing to optimize engagement and user acquisition
• Create concepts, experience flows, prototypes, and user research scenarios
• Design and act as lead for all visual marketing assets
• Oversee design and implementation of email notifications and campaigns
• Prepare static and animated advertising for promotional campaigns
• Refine and implement brand development and guidelines
November 2011 San Francisco, California, United States

Berkeley Electronic Press

Graphic Designer

• Designed and prepared CSS for digital journals and institutional repositories
• Advised and collaborated user experience improvements with development team
• Launched and managed feature product website, Digital Commons
• Prepared all digital, print, and presentation marketing materials
• Led growth, development, and usage guidelines of company brand
• Refined marketing objectives and strategy and improved user experience
• Improved existing workflows and internal resources
June 2009 - September 2011 Berkeley, California, United States

Red Room Omnimedia Corporation

Graphic Designer

• Oversaw design and interface of social platform for the literary community
• Designed concepts and mock-ups of dynamic modules and features
• Researched and implemented social channel integration strategies
• Prepared wireframes, navigation, and user interfaces
• Developed company identity and branding
• Produced digital and print marketing materials
December 2008 - April 2009 San Francisco, California, United States

Various Companies

Freelance Graphic Designer

Provided freelance print solutions for clients, including:
• The California Oaks Foundation
• The Health Law Institute at the University of Alberta
• The Art Institute of California – San Francisco
• Red Blossom Tea Company
• Wedding stationery and signage for various couples
January 2002 - October 2009 United States

Weldon Owen Publishing

Graphic Designer

• Designed concept and layout for proposed projects and sample books
• Aided in the production and marketing of trade children’s books
• Prepared photographs and illustrations for print
• Researched images from photographers, archives, and stock suppliers
August 2008 - December 2008 San Francisco, California, United States

Duval House Publishing

Acquisitionist and Production Artist

• Developed graphics and illustrations for educational textbooks
• Acquired text, artistic works, and photographs to appear in publication
• Worked with printers to prepare pre-press files for print
• Designed print marketing materials
December 2003 - May 2005 Edmonton, Alberta, Canada

Provincial Museum Of Alberta

Visual Presentation Intern

• Constructed dioramas for Wild Alberta, a permanent gallery exhibit on the local ecosystem and conservation
March 2003 - May 2003 Edmonton, Alberta, Canada


The Art Institute Of California – San Francisco

Bachelor of Science in Graphic Design

Graduated Magna Cum Laude, Best in Show
October 2005 - October 2008 San Francisco, California, United States

Grant MacEwan College

Diploma in Visual Communication and Design

Majored in Design and Visual Presentation
September 2000 - April 2003 Edmonton, Alberta, Canada


English (Native),
French (Beginner),


The Art Institute Of California – San Francisco

Best in Show for Graphic Design



Microsoft Excel, MIcrosoft PowerPoint, Microsoft Word, Academic Publishing, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Books, Branding, Collateral, Concept Development, CSS, Editorial Layout, Educational Publishing, Google Analytics, Google Docs, HTML, HTML / CSS, Identity, Illustration, Information Graphics, Microsoft Office, Page Layout, Print Design, Publishing, Strategic Planning, Typography, User Interface Design, Web, WordPress,


AIGA Member, 2007–present
Member of the San Francisco chapter of The American Institute of Graphic Arts