Showcase & Discover Creative Work

Liz Day

Interaction Design Lead, Social Innovator

Brooklyn, NY, USA
With more than fifteen years of UX and Visual Design experience, I excel at viewing design problems holistically, quickly delivering smart, usable solutions. I believe passionately in the power of collaborative design to address human needs and am seeking a position where my work will have real-world impact.
New York, NY, USA
Jul 2013Present
UX Lead
Lead a team of five in design research, UX and UI design for a complex, data-driven software application for government social workers to manage child-welfare casework.
New York, NY, USA
Feb 2012Jul 2013
Freelance Senior Interactive Designer
UX and visual design for brand management applications.
Clients include: AT&T, Covidien, Enterprise, HBO, HSBC, Hyatt, Mercedes-Benz, Qualcomm, State Farm, TD.

Streamlined processes to reduce product turnaround time from ten days to approximately three days.

Interaction Design:
Improved usability and conceptualized new features for brand management toolkit, collateral customization tool and packaging wizard. Implemented a client “sandbox” where potential clients can demo basic products. Modularized custom features in order to add them to our “off-the-shelf” offerings.

Visual Design:
Applied client branding to all products. Regular new business pitches and custom work requests.

Technical Skills:
Redesigning both core product offerings and to meet responsive design standards.
New York, NY, USA
Dec 2004Feb 2012
Creative Director
Led conceptual, interactive and visual design, development, and implementation of complex multimedia applications and environments for use in academic, clinical, fieldwork, research and community contexts.

Set strategic vision and established design, usability, and branding styles and standards for all projects. Supervised a team of two designers.

Interaction Design:
Created and utilized site flow diagrams, wireframes, use cases and other documentation, as appropriate. Managed user testing of rapid prototypes and iterative releases. Conceptualized interaction design for projects including media annotation tools, digital archives and virtual environments.

Visual Design:
Developed mockups, presentations, icon systems, color palettes, style guides and other elements of look and feel for digital environments and associated print materials. Branding, naming and logo development at both an organizational and a client/project level.

Technical Skills:
Built HTML and CSS within a version control system. Hands-on development in Blogger, Drupal, Mediawiki, Moveable Type, Plone, Wikispaces and WordPress.
New York, NY, USA
Apr 2002Dec 2004
Creative Designer
Art director for corporate-level web and online marketing initiatives, servicing more than fifty business units.

Visual Design:
Styled corporate web sites, online newsletters, e-mail campaigns and banners.

Interaction Design:
Collaborated with Information Architects to refine site flow and interaction design.

Defined and implemented corporate-level online branding standards. Integrated complex design specifications.

Technical Skills:
New York, NY, USA
Aug 1998Apr 2002
Art Director
Oversaw and/or personally executed all H.R.- and training-related creative, branding, and technology initiatives.

Supervised creative team and freelancers including junior designer, developer, research assistant, writer, and internet manager. Renegotiated vendor contracts, saving AIG several million dollars.

Information Architecture:
Translated entire global offline recruiting process into internet space. Designed and developed a Learning Management System for AIG Corporate Training.

Visual Design:
Provided creative direction for award-winning web-based training on Discriminatory Harassment. Created a unique web portal for all H.R.-related AIG divisions. Designed and produced a CD-ROM to be used internationally as New Hire Orientation.
New York, NY, USA
Feb 1997Aug 1997
Medium-sized direct marketing agency.
Clients: American Express, Swissair, Nationwide Insurance.
New York, NY, USA
Aug 1996Dec 1996
On-Site Development Coordinator
Administered volunteer program encompassing multiple weekly events and several hundred active volunteers. Planned and coordinated fundraisers.

Visual Design:
Designed direct mail pieces and promotional items.
New York, NY, USA
Sep 2012Feb 2013
MFA Coursework, Design for Social Innovation
Completed five courses as member of first cohort.
New York, NY, USA
Sep 2011Dec 2011
Masters in Industrial Design Coursework
New York, NY, USA
Continuing Education Coursework
Subjects included advertising, design, drawing, and photography.
Medford, MA, USA
Summa Cum Laude, Phi Beta Kappa.
Major: American Studies (Communications Concentration), Minor: Studio Art.
Study Abroad Program
Coursework in Anthropology. Independent Study in community arts in a men’s prison, a school for working boys and a rural sanitation program.
Venice, FL, USA
Award for Innovative Use of Archives: Mapping the African American Past (MAAP).
Top Ten Training Award: What Supervisors Need to Know About Discriminatory Harassment.
Spanish (Conversational), English (Native), French (Beginner)
Design-Specific Skills
AGILE Processes, Art Direction, Creative Direction, Data Visualization, Ethnographic Research, Icon Design, Infographics, Information Architecture, Interaction Design, Interface Design, Usability Testing, User Experience (UX) Design, Visual Design, Web Production.
Computer Skills
Acrobat, Blogging, CSS, Content Management Systems, Flash, HTML, Illustrator, Indesign, OmniGraffle, Photoshop, Project Management Tools, Version Control.
Professional Strengths
Brainstorming, Collaboration, Cross-Cultural Communication, Icon Design, Presentation, Project Management, Public Speaking, Team Management, Writing.
Personal Accomplishments and Interests
Comedic performer and former tightrope-walker, trapeze artist, and clown with several touring circuses. Ringling Bros. and Barnum & Bailey Clown College graduate. Four-time winner of the Coney Island Mermaid Parade. Runner: New York City Marathon and numerous half-marathons. Yogini and 5Rhythms dancer. World traveler. Mom to a magical eight-year-old daughter.