Showcase & Discover Creative Work

Liz Day

Interaction Design Lead, Social Innovator

Brooklyn, NY, USA
With more than fifteen years of UX and Visual Design experience, I excel at viewing design problems holistically, quickly delivering smart, usable solutions. I believe passionately in the power of collaborative design to address human needs and am seeking a position where my work will have real-world impact.

Work Experience

Case Commons

UX Lead

Lead a team of five in design research, UX and UI design for a complex, data-driven software application for government social workers to manage child-welfare casework.
July 2013 - Present New York, New York, United States

BrandWizard, A Subsidiary Of Interbrand / Omnicom

Freelance Senior Interactive Designer

UX and visual design for brand management applications.
Clients include: AT&T, Covidien, Enterprise, HBO, HSBC, Hyatt, Mercedes-Benz, Qualcomm, State Farm, TD.

Streamlined processes to reduce product turnaround time from ten days to approximately three days.

Interaction Design:
Improved usability and conceptualized new features for brand management toolkit, collateral customization tool and packaging wizard. Implemented a client “sandbox” where potential clients can demo basic products. Modularized custom features in order to add them to our “off-the-shelf” offerings.

Visual Design:
Applied client branding to all products. Regular new business pitches and custom work requests.

Technical Skills:
Redesigning both core product offerings and to meet responsive design standards.
February 2012 - July 2013 New York, New York, United States

Columbia University, Center For New Media Teaching & Learning (CCNMTL)

Creative Director

Led conceptual, interactive and visual design, development, and implementation of complex multimedia applications and environments for use in academic, clinical, fieldwork, research and community contexts.

Set strategic vision and established design, usability, and branding styles and standards for all projects. Supervised a team of two designers.

Interaction Design:
Created and utilized site flow diagrams, wireframes, use cases and other documentation, as appropriate. Managed user testing of rapid prototypes and iterative releases. Conceptualized interaction design for projects including media annotation tools, digital archives and virtual environments.

Visual Design:
Developed mockups, presentations, icon systems, color palettes, style guides and other elements of look and feel for digital environments and associated print materials. Branding, naming and logo development at both an organizational and a client/project level.

Technical Skills:
Built HTML and CSS within a version control system. Hands-on development in Blogger, Drupal, Mediawiki, Moveable Type, Plone, Wikispaces and WordPress.
December 2004 - February 2012 New York, New York, United States

American International Group (AIG), Corporate E-Business

Creative Designer

Art director for corporate-level web and online marketing initiatives, servicing more than fifty business units.

Visual Design:
Styled corporate web sites, online newsletters, e-mail campaigns and banners.

Interaction Design:
Collaborated with Information Architects to refine site flow and interaction design.

Defined and implemented corporate-level online branding standards. Integrated complex design specifications.

Technical Skills:
April 2002 - December 2004 New York, New York, United States

American International Group (AIG), Corporate Human Resources/Corporate Training

Art Director

Oversaw and/or personally executed all H.R.- and training-related creative, branding, and technology initiatives.

Supervised creative team and freelancers including junior designer, developer, research assistant, writer, and internet manager. Renegotiated vendor contracts, saving AIG several million dollars.

Information Architecture:
Translated entire global offline recruiting process into internet space. Designed and developed a Learning Management System for AIG Corporate Training.

Visual Design:
Provided creative direction for award-winning web-based training on Discriminatory Harassment. Created a unique web portal for all H.R.-related AIG divisions. Designed and produced a CD-ROM to be used internationally as New Hire Orientation.
August 1998 - April 2002 New York, New York, United States

Wunderman Cato Johnson


Medium-sized direct marketing agency.
Clients: American Express, Swissair, Nationwide Insurance.
February 1997 - August 1997 New York, New York, United States

Big Apple Circus

On-Site Development Coordinator

Administered volunteer program encompassing multiple weekly events and several hundred active volunteers. Planned and coordinated fundraisers.

Visual Design:
Designed direct mail pieces and promotional items.
August 1996 - December 1996 New York, New York, United States


School Of Visual Arts (SVA)

MFA Coursework, Design for Social Innovation

Completed five courses as member of first cohort.
September 2012 - February 2013 New York, New York, United States

Pratt Institute

Masters in Industrial Design Coursework

September 2011 - December 2011 New York, New York, United States

School Of Visual Arts (SVA)

Continuing Education Coursework

Subjects included advertising, design, drawing, and photography.
1997 - 2004 New York, New York, United States

Tufts University


Summa Cum Laude, Phi Beta Kappa.
Major: American Studies (Communications Concentration), Minor: Studio Art.
1992 - 1996 Medford, Massachusetts, United States

School For International Training

Study Abroad Program

Coursework in Anthropology. Independent Study in community arts in a men’s prison, a school for working boys and a rural sanitation program.
1995 Ecuador

Ringling Bros. And Barnum & Bailey Clown College


1991 - 1991 Venice, Florida, United States


Spanish (Conversational),
English (Native),
French (Beginner),


Archivists Round Table Of Metropolitan New York (ART)

Award for Innovative Use of Archives: Mapping the African American Past (MAAP).


Human Resource Executive

Top Ten Training Award: What Supervisors Need to Know About Discriminatory Harassment.



AGILE Processes, Art Direction, Creative Direction, Data Visualization, Ethnographic Research, Icon Design, Infographics, Information Architecture, Interaction Design, Interface Design, Usability Testing, User Experience (UX) Design, Visual Design, Web Production.,


Acrobat, Blogging, Content Management Systems, CSS, Flash, HTML, Illustrator, Indesign, OmniGraffle, Photoshop, Project Management Tools, Version Control.,


Brainstorming, Collaboration, Cross-Cultural Communication, Icon Design, Presentation, Project Management, Public Speaking, Team Management, Writing.,

Personal Accomplishments and Interests

Comedic performer and former tightrope-walker, trapeze artist, and clown with several touring circuses. Ringling Bros. and Barnum & Bailey Clown College graduate. Four-time winner of the Coney Island Mermaid Parade. Runner: New York City Marathon and numerous half-marathons. Yogini and 5Rhythms dancer. World traveler. Mom to a magical eight-year-old daughter.