Showcase & Discover Creative Work

Luke Dacey

Bedford, United Kingdom
I love my work and have developed and learnt to apply a multitude of skills which have allowed me to recently graduate with a first class honours degree in BSc Product Design from the University of Brighton.

My university education has allowed me to be proactive in leading group work and project managing vital tasks that affect the entire year group on a wide range of briefs. But my experience is not limited to university projects. I have worked with clients such as Brighton & Hove City Council and a variety of other business professionals; ranging from product development and engineering to graphics and visual presentations.
I have also completed over 14 months placement experience, including working in industry on graphic and product concepts for a project related to Coca-Cola for the London 2012 Olympic Games.

Having proven design experience across a range of design projects in branding, graphic and product design has helped to cement my design process and strong methodology in a busy commercial environment for a large client.

I am detail orientated and deadline driven. I devote myself to every task I am fortunate to be involved in whether its managing projects through critical path analysis, sketch development, materials research or presenting to a client. I am proactive and able to manage tasks efficiently whether working on my own or as part of a successful team.

I am well organised, with a particular interest in human factors, structural packaging, graphics, typography, branding and interaction and have completed various projects in print and graphic design.

To date I have worked on some amazing projects. I am energetic, passionate and understand that I still have a lot to learn and cannot wait for the chance to make a contribution to a successful design team.

Experience
Cranfield, United Kingdom
Sep 2012
iDirect
Interaction & Visual Designer
My current role is my most rewarding thus far. The position has given me the amazing opportunity to work on the concept and design of a user experience design process that fits into the companies existing project lifecycle.
Building from the ground up, this position allows me to work on a wide variety of user experience areas and bring together all my design and personal skills.
Projects include everything from the research and application of visual design and graphical user interface design techniques to usability testing and evaluation.
All projects require good use of task and time management and a strong understanding of design principles and techniques.
London, United Kingdom
Jul 2012
Talent Hungry
Graphic Designer/Artworker (Freelance)
This brief project saw the concept and creation of logo and identity materials for a new company. The project was heavily research based and a required quick, efficient turnaround based on the client needs.
Brighton, United Kingdom
Dec 2011Jun 2012
CDT (Student led project)
Project Manager/Designer
This role involved comprehensive project management, task allocation and communication skills.
The project oversaw the creation of a print design portfolio, posters and branding in order to showcase all final year BSc Product Design students, and represent the university at multiple exhibitions and internationally attended events.
Key to the project was brand strategy along with elegant and vibrant visuals to create an intelligent portfolio that gained interest and effectively demonstrated each students work and style. Strong research into human factors and behaviour lead the project and gave strong focus among the team.
Brighton, United Kingdom
Oct 2011Dec 2011
UniCycle
Interaction & Visual Designer
This challenging position for a potential/conceptual new start-up, required the analysis of existing products and trends in order to develop a clear strategy and market analysis.
The project relied heavily on detailed user experience research to identify tasks and personas. Mock-ups and wireframes were developed and navigation and user testing used to successfully refine the process and interaction necessary for the product to be successful across print, web and mobile devices.
Brighton, United Kingdom
Jul 2011Aug 2011
One+One Filmmaker's Journal
Print Designer/Artworker (Freelance)
The brief was to design, specify and make ready for print the magazine cover and web based materials. The project involved graphic design utilising various design principles and the consideration of budgets, print finishes and tight deadlines.
London, United Kingdom
Aug 2010Dec 2010
One-Or-More
Product Design Intern
A rewarding and very educational experience. I had the opportunity to work on a project carrying out research, producing concepts and developing products and images for a project related to Coca-Cola and the London 2012 Olympic Games.
Bedford, United Kingdom
Feb 2010May 2010
Close Encounters
Graphic Designer/Artworker (Freelance)
This fun and on-going project involves the analysis and redesign of the company branding, including in-store print, personal communication and web materials. Detailed consultation and analysis of the market was required in order to develop a strong strategy and direction for the company.
The project has involved development, design and execution of everything from business cards and letterheads to print ads and giant banners for expo's and events.
Education
Brighton, United Kingdom
Sep 2008Jun 2012
BSc (Hons) Product Design with Professional Experience
First Class Honours
Hitchin, United Kingdom
Sep 1998Jun 2000
North Herts College, Centre for the Arts
Advanced GNVQ Media Communication & Production
Wisbech, United Kingdom
Sep 1993Jun 1998
Wisbech Grammar School
9 GCSE's A-C
Awards
2009
Outstanding Design Award
2012
Institution of Engineering Designers (IED) Student Prize Award
2012
University of Brighton
Bachelor of Science (BSc) Product Design
Skills
 
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Branding & Identity, Consumer Behaviour, Graphic Design, Information Architecture, Interaction Design, Maxwell Render, Product Design, Rhinoceros 4.0, Semiotics, Solidworks, Usability Testing, User Experience, Visual Design, Wire Framing