Showcase & Discover Creative Work

Luke Dacey

Bedford, United Kingdom
I love my work and have developed and learnt to apply a multitude of skills which have allowed me to recently graduate with a first class honours degree in BSc Product Design from the University of Brighton.

My university education has allowed me to be proactive in leading group work and project managing vital tasks that affect the entire year group on a wide range of briefs. But my experience is not limited to university projects. I have worked with clients such as Brighton & Hove City Council and a variety of other business professionals; ranging from product development and engineering to graphics and visual presentations.
I have also completed over 14 months placement experience, including working in industry on graphic and product concepts for a project related to Coca-Cola for the London 2012 Olympic Games.

Having proven design experience across a range of design projects in branding, graphic and product design has helped to cement my design process and strong methodology in a busy commercial environment for a large client.

I am detail orientated and deadline driven. I devote myself to every task I am fortunate to be involved in whether its managing projects through critical path analysis, sketch development, materials research or presenting to a client. I am proactive and able to manage tasks efficiently whether working on my own or as part of a successful team.

I am well organised, with a particular interest in human factors, structural packaging, graphics, typography, branding and interaction and have completed various projects in print and graphic design.

To date I have worked on some amazing projects. I am energetic, passionate and understand that I still have a lot to learn and cannot wait for the chance to make a contribution to a successful design team.

Work Experience


Interaction & Visual Designer

My current role is my most rewarding thus far. The position has given me the amazing opportunity to work on the concept and design of a user experience design process that fits into the companies existing project lifecycle.
Building from the ground up, this position allows me to work on a wide variety of user experience areas and bring together all my design and personal skills.
Projects include everything from the research and application of visual design and graphical user interface design techniques to usability testing and evaluation.
All projects require good use of task and time management and a strong understanding of design principles and techniques.
September 2012 Cranfield, United Kingdom

Talent Hungry

Graphic Designer/Artworker (Freelance)

This brief project saw the concept and creation of logo and identity materials for a new company. The project was heavily research based and a required quick, efficient turnaround based on the client needs.
July 2012 - July 2012 London, United Kingdom

CDT (Student Led Project)

Project Manager/Designer

This role involved comprehensive project management, task allocation and communication skills.
The project oversaw the creation of a print design portfolio, posters and branding in order to showcase all final year BSc Product Design students, and represent the university at multiple exhibitions and internationally attended events.
Key to the project was brand strategy along with elegant and vibrant visuals to create an intelligent portfolio that gained interest and effectively demonstrated each students work and style. Strong research into human factors and behaviour lead the project and gave strong focus among the team.
December 2011 - June 2012 Brighton, United Kingdom


Interaction & Visual Designer

This challenging position for a potential/conceptual new start-up, required the analysis of existing products and trends in order to develop a clear strategy and market analysis.
The project relied heavily on detailed user experience research to identify tasks and personas. Mock-ups and wireframes were developed and navigation and user testing used to successfully refine the process and interaction necessary for the product to be successful across print, web and mobile devices.
October 2011 - December 2011 Brighton, United Kingdom

One+One Filmmaker's Journal

Print Designer/Artworker (Freelance)

The brief was to design, specify and make ready for print the magazine cover and web based materials. The project involved graphic design utilising various design principles and the consideration of budgets, print finishes and tight deadlines.
July 2011 - August 2011 Brighton, United Kingdom


Product Design Intern

A rewarding and very educational experience. I had the opportunity to work on a project carrying out research, producing concepts and developing products and images for a project related to Coca-Cola and the London 2012 Olympic Games.
August 2010 - December 2010 London, United Kingdom

Close Encounters

Graphic Designer/Artworker (Freelance)

This fun and on-going project involves the analysis and redesign of the company branding, including in-store print, personal communication and web materials. Detailed consultation and analysis of the market was required in order to develop a strong strategy and direction for the company.
The project has involved development, design and execution of everything from business cards and letterheads to print ads and giant banners for expo's and events.
February 2010 - May 2010 Bedford, United Kingdom


University Of Brighton

BSc (Hons) Product Design with Professional Experience

First Class Honours
September 2008 - June 2012 Brighton, United Kingdom

North Herts College, Centre For The Arts

Advanced GNVQ Media Communication & Production

September 1998 - June 2000 Hitchin, United Kingdom

Wisbech Grammar School

9 GCSE's A-C

September 1993 - June 1998 Wisbech, United Kingdom


University Of Brighton

Outstanding Design Award


Institution Of Engineering Designers

Institution of Engineering Designers (IED) Student Prize Award


University Of Brighton

Bachelor of Science (BSc) Product Design



Adobe Illustrator, Adobe InDesign, Adobe Photoshop, User Experience, Branding & Identity, Consumer Behaviour, Graphic Design, Information Architecture, Interaction Design, Maxwell Render, Product Design, Rhinoceros 4.0, Semiotics, Solidworks, Usability Testing, Visual Design, Wire Framing,