Elana Dweck

Art Direction, Design, Craft, Business Development, Project Management

Los Angeles, CA, USA

Work Experience


Founder & Creative Director

A varietal design consultancy specializing in paper goods, gifts & event ephemera for private and corporate clients. Additionally, we design, develop and facilitate in-person experiences which foster the joy of making. Also developed a small line of retail and customizable products. Full-time from 2007-2012, Part-time from 2012 to present.
July 2007 - Present New York, United States


Program Manager, Wholesale

Developed and executed strategy for Etsy's launch into the wholesale marketplace. Managed new business initiatives allowing retailers to connect directly with independent designers and purchase wholesale goods both online and offline under the Etsy brand. Specialized in large retail and trade event partnerships including Nordstrom, West Elm, Whole Foods Market, National Stationery Show® and NY NOW®. Responsible for Etsy Wholesale's keystone launch event out of beta at NY NOW®, the nations leading wholesale trade event for the gift ad lifestyle market. Led long term planning for trade event partnerships.
August 2013 - March 2015 New York, United States


Design Studio Manager

Managed daily operations of Etsy's Global Design Studio. Oversaw a team of art directors, designers and project managers servicing departments across the company, both domestically and internationally. Ensured creative work met Etsy brand standards, client expectations, stayed on deadline, and within budget. Developed internal operational systems to optimize workflow. Projects included brand design, advertising, printed ephemera, promotional materials, event design, environmental and in-store design, motion graphics, illustration, onsite and offsite product marketing.
May 2012 - August 2013 New York, United States

Freelance Graphic Designer

Freelance Graphic Designer

Identity, print, packaging and product design for corporate and non-profit clients.
February 2004 - May 2007 New York, United States

Kate Spade

Graphic Design Assistant

Designed limited edition paperie, books, product details and marketing collateral.
May 2006 - August 2006 New York, United States


Graphic Designer

Designed event and brand identity projects for corporate, private & non-profit clients. Designed stationery for Celandine’s new product line.
May 2004 - August 2004 New York, United States


Account Executive

At this four-color printing company, I managed new business and sales for 7+ accounts in the media, publishing, graphic design, and real estate industries as well as the non-profit sector.
May 2003 - February 2004 New York, United States

Project, Inc.

Art & Marketing Intern

Assisted on print, packaging and marketing design projects at this fashion-focused design studio.
August 2002 - March 2003 New York, United States

The Bronfman Center For Jewish Life At New York University

Creative Director

Designed new brand identity, marketing strategy, advertising and marketing collateral. Planned arts events & assisted in developing arts programming.
July 2001 - May 2002 New York, United States

Lifestyle Media

Art & Marketing Intern

Designed editorial, promo pieces, media kits, sales presentations and advertisements for magazine holdings. Assisted in product styling photo shoots.
March 2000 - May 2001 New York, United States


School Of Visual Arts (SVA)

MFA Design

September 2005 - May 2007 New York, New York, United States

New York University

BS Communications & Graphic Design

Magna Cum Lauda,
Presidential Honors
September 1999 - May 2003 New York, New York, United States


Adobe Creative Suite, Business Development, Business Writing, General Craftiness, Hand Finishing, Marketing Strategy, Paper Arts, Photography, Presentations & Pitches, Print Production, Product & Event Styling, Project Management, Social Media Strategy, Typography,