Lead the creation of print and digital assets for large-scale creative campaigns.

Maintain visual brand guidelines and review and approve corporate collateral to ensure print and digital alignment.

Designed and executed sales and fundraising collateral generating an average year-to-year increase of 24% in camper return and 60% in dollars raised.

Collaborated interdepartmentally with sales, marketing, fundraising, and IT to clarify project requirements and timelines to assist with big picture project planning.

Conceptualized and designed large-scale museum exhibits.

Developed company’s first visual style guide to aid in the implementation of the brand throughout the website, email templates, corporate stationery, and sales collateral.

Established consistent visual brand for the annual induction event and design materials such as print and digital invitation, social graphics, signage, commemorative booklets, and day-of show presentation.

Supported the website through development and maintenance of assets and contributing to backend updates.

Managed and enforced visual brand standards to ensure campus collateral adheres to the guide.

Provided creative direction for the UI design and developed new information architecture during the website overhaul.

Redesigned university logo and oversaw implementation of visual brand standards throughout the website, email templates, signage, business cards, and alumni and admissions collateral.

Developed cohesive publications and assisted with strategy for creative campaigns for Office of Admission and University Advancement.

Developed brand recognition and packaging for a whole food sales company, UKI Gourmet.

Designed the user interface for high-end gourmet bakery website, Outside the Cake Box, located in York, Pa.

Recreated brand and logotype for south central Pennsylvania healthcare provider, Cardiac Diagnostic Associates. Established color palette and typographic treatment for brand recognition.

Graduated with a 3.2 GPA with a minor in Art History