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Edna Pei-Yu Lee is a multidisciplinary designer based on New York.

Upon graduating from Pratt Institute with a Master Degree in Communications Design, I began my career with internships at Apple Inc. and Local Projects. I am a designer passionate about human-computer interaction and aesthetic potential of new te… Read More
Edna Pei-Yu Lee is a multidisciplinary designer based on New York.

Upon graduating from Pratt Institute with a Master Degree in Communications Design, I began my career with internships at Apple Inc. and Local Projects. I am a designer passionate about human-computer interaction and aesthetic potential of new technologies. I also have a Bachelor’s degree in International Business. As someone with a business background, I realized that though it is important for companies to have a good business plan and marketing strategy, it is paramount that the design for the brand delivers the message the company wants to express to its audience. The design of a brand is an essential means of communication with the target audience. The ability of a design to communicate attracts me the most.

For me, to design is to create something that is both interesting and original. The process of designing can be challenging and even frustrating at times. However, I think the most important thing is learning how to solve the problems you are faced with while designing. I have learned from my experiences that the best way is to keep trying different methods until you achieve the results that you are looking for. Trial and error is definitely the key to success. Read Less
  • Designer
    VSA Partners, Inc. // IBM Studio — New York, NY, USA
  • Freelance UI/UX Designer
    OptimData — USA
  • Staff/Production Designer and Design Intern
    Local Projects — New York, NY, USA
  • Design Intern
    Apple Inc. — Cupertino, CA, USA
  • Design Intern
    Clay — New York, NY, USA
  • Design Intern
    Alice Wang Design — Taipei, Taiwan
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ednapeiyulee@gmail.com
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