EDUARDO DE UGARTE

Berkeley, CA, USA
My freelance practice develops and executes identity projects, web solutions, and print materials offering brand development, strategy, and design management. I enjoy over a decade of success with publishing, advertising, and marketing material development and production. My strengths include designing logos, branding, brochures, professional journals, catalogs, books, typography, negotiating vendor services, and managing schedules and budgets.

Specialties: Art direction, identity and branding development/execution/management, typography, print and electronic solutions, project management, tested industry partnerships, vendor negotiation and quality control, and for-profit and non-profit successes.

Work Experience

Studio Solis

Graphic Design Consultant and Art Director

Freelance identity, web, and print designer and consultant offering brand development, strategy, and management. Experienced with advertising and marketing material development and execution. Strengths include logo development, branding, brochures, professional journals, catalogs, typography, negotiating vendor services, and managing schedules and budgets.
2005 - Present United States

The University Of Chicago

Graphic Designer

Developed concepts, plans, and design/typography for a variety of print and electronic collateral (brochures, catalogs, web pages, web banners, advertisements, postcards, posters, t-shirts, etc.), also serving as project manager. Coordinated with vendors. Helped build, refine, and support processes and protocol for creation and managment of marketing/communication projects. Supported and managed the brand system. In addition to art directing photography, shot original photography for projects.
2002 - 2005 Chicago, Illinois, United States

EdChicago

Freelance Graphic Designer

Identity, web, and print designer offering brand development, layout, photo art direction, typography. Experienced with periodical publication and music industry ephemera development and execution.
2001 - 2002 Chicago, Illinois, United States

Andersen

Web and Print Designer

During Andersen Consulting's arbitration, Design Unit was assumed by Arthur Andersen becoming eBusiness Experience Design and Internet Marketing. Developed concepts and design for print and electronic media, strategically consulted with clients, mentored design associates, collaborated with colleagues (design, technology, marketing, content strategy, information architecture), and supported management. Designed identities and branding based on branding and marketing research.
1999 - 2001 Chicago, Illinois, United States

Andersen Worldwide

Web and Print Designer

Design Unit was a design studio within the umbrella organization serving Andersen Consulting and Arthur Andersen. Design Unit was established by Bob Vogel of VSA and Associates and Adam Kallish (now with IBM). I developed concepts and design for print and electronic media, strategically consulted with clients, collaborated with colleagues (design, technology, marketing, content strategy, information architecture), and supported management.
1997 - 1999 Chicago, Illinois, United States

Education

University Of Illinois At Chicago

BFA, Bachelor of Fine Arts in Graphic Design with distinction

1997 Graphic Design Scholarship, Charles Wascher Award
1996-1997 Lab Assitant, tuition waiver
1995-1997 Dean's List
Activities and Societies: Student President of AIGA (American Institute of Graphic Arts) UIC Student Chapter, Student Vice President of ACD (American Center for Design) UIC Student Chapter
Chicago, Illinois, United States

Languages

English (Native),
Spanish (Fluent),

Skills

Adobe Cs Suite, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Books, Brand Development, Brand Management, Branding, Catalogs, Charts And Graphs, CSS, HTML, Icons, Identity, Identity Standards, Java, Journals , Layout, Logos, Packaging, Periodicals, Photography, Posters, Publishing, Typography, Web Design, Web Sites,