Caleb Eckart
Creative Designer
San Antonio, TX, USA
210-773-5897
eckartdesign.com
Dynamic, accomplished Creative & UX Designer highly regarded for over five years of experience developing engaging and innovative digital and print designs for industry leaders and F500 clients, including USAA. Highly adept at visual strategy, layout development, branding, print & new media advertising. Respected as a motivational, influential leader and collaborator who guides design teams successfully in conceptualizing and executing transformative marketing collateral and intelligent user-centered design. Builds and maintains lasting relationships, driving project objectives through a people-focused approach. Out-of-the-box, analytical thinker committed to making continuous improvements in communication, user experience, and design strategies to enable growth.
Work Experience
Audiochuck
Staff Product Management & Design
Spearheaded the transformation of a single-show podcast application into a comprehensive multi-show fan club platform, scaling content capacity by 1500% and enhancing subscriber value, while overseeing the design and development of a tailored content management system to streamline production workflows.
• Championed a rigorous product management approach, maintaining a dynamic product roadmap and backlog aligned with organizational OKRs, driving strategic direction through meticulous user research, stakeholder alignment, and evidence-based decision-making.
• Led user-centric design initiatives, including ideation, visual design, and extensive usability testing, resulting in a robust user experience that reduced content management errors by over 90% and significantly decreased user turnover rates.
• Implemented advanced research methodologies encompassing heuristic evaluations, generative research, and usability testing, fostering a culture of continuous improvement and data-driven design refinement.
•Directed a cross-functional development team in the execution of critical product features, ensuring seamless integration and alignment with long-term business goals, and enhancing team capabilities in story development and roadmap execution.
Key Projects:
Fan Club App Design: Reconstructed the information architecture and visual design to accommodate content for over 17 shows, thereby significantly increasing user engagement and subscription value.
Content Management System: Conceptualized and designed a new content management system to facilitate seamless content updates by production teams, reducing administrative errors by 90% and enhancing overall content delivery efficiency.
• Championed a rigorous product management approach, maintaining a dynamic product roadmap and backlog aligned with organizational OKRs, driving strategic direction through meticulous user research, stakeholder alignment, and evidence-based decision-making.
• Led user-centric design initiatives, including ideation, visual design, and extensive usability testing, resulting in a robust user experience that reduced content management errors by over 90% and significantly decreased user turnover rates.
• Implemented advanced research methodologies encompassing heuristic evaluations, generative research, and usability testing, fostering a culture of continuous improvement and data-driven design refinement.
•Directed a cross-functional development team in the execution of critical product features, ensuring seamless integration and alignment with long-term business goals, and enhancing team capabilities in story development and roadmap execution.
Key Projects:
Fan Club App Design: Reconstructed the information architecture and visual design to accommodate content for over 17 shows, thereby significantly increasing user engagement and subscription value.
Content Management System: Conceptualized and designed a new content management system to facilitate seamless content updates by production teams, reducing administrative errors by 90% and enhancing overall content delivery efficiency.
October 2023
- Present
Indiana, United States
Niche
Staff Product Designer
Led the design strategy for the client pod, acting as a strategist for teams creating scalable and holistic experiences for clients and employees across the organization.
• Decreased the time to configure new client leads by 75% by creating a more intuitive interface that broke down complex tasks into more simplified processes and enabled our ability to scale.
• Mapped out the client onboarding process into a service blueprint to identify all the channels involved to make recommendations for product features and business processes for the executive leadership team.
• Created a new design operations initiative to increase the design team's efficiency while educating the product teams on human-centered design by creating a repository of templates and articles for methodologies and activities.
Key Projects:
Lead Delivery - Analyzed existing lead delivery tool for usability and scalability while redesigning the tool reducing time to create lead configurations by 80%.
Design Operations and Enablement - Helped establish the design operations, including a toolkit of human-centered design methodologies and activities for other designers, and established weekly professional development fireside chats.
Direct Admissions Strategy - Partnered with key stakeholders to provide a product vision based on student and college needs, bringing a new product to the education sector to revolutionize how students and colleges move through the enrollment process.
• Decreased the time to configure new client leads by 75% by creating a more intuitive interface that broke down complex tasks into more simplified processes and enabled our ability to scale.
• Mapped out the client onboarding process into a service blueprint to identify all the channels involved to make recommendations for product features and business processes for the executive leadership team.
• Created a new design operations initiative to increase the design team's efficiency while educating the product teams on human-centered design by creating a repository of templates and articles for methodologies and activities.
Key Projects:
Lead Delivery - Analyzed existing lead delivery tool for usability and scalability while redesigning the tool reducing time to create lead configurations by 80%.
Design Operations and Enablement - Helped establish the design operations, including a toolkit of human-centered design methodologies and activities for other designers, and established weekly professional development fireside chats.
Direct Admissions Strategy - Partnered with key stakeholders to provide a product vision based on student and college needs, bringing a new product to the education sector to revolutionize how students and colleges move through the enrollment process.
October 2021
- October 2023
Pittsburgh, Pennsylvania, United States
Fifth Third Bancorp
Senior Product Designer
• Co-lead the redesign of the Fifth Third mobile application acting as an enabler for other product designers through process guidance, mentoring, and collaboration with designers, product owners and developers.
• Facilitate the implementation of a tool kit of human centered design methodologies and activities that will enable designers in moving through the double diamond process.
• Serve as the design expert for Account Opening tribe - providing visual communication and UX consultation to internal and external partners and increase digital adoption.
• Provide design leadership and expertise to the Loan Servicing business to help reduce customer complaints by 20%.
• Create a process for accessibility blue lines that would help designers and developers communicate accessibility requirements and standards.
• Collaborate with designers on the creation of a messaging experience that would enable users to feel confident and educated when making decisions about their financial products and lifestyle.
• Facilitate the implementation of a tool kit of human centered design methodologies and activities that will enable designers in moving through the double diamond process.
• Serve as the design expert for Account Opening tribe - providing visual communication and UX consultation to internal and external partners and increase digital adoption.
• Provide design leadership and expertise to the Loan Servicing business to help reduce customer complaints by 20%.
• Create a process for accessibility blue lines that would help designers and developers communicate accessibility requirements and standards.
• Collaborate with designers on the creation of a messaging experience that would enable users to feel confident and educated when making decisions about their financial products and lifestyle.
July 2020
-
Ohio, United States
USAA
UX/UI Designer
•Communicated with 7+ cross-functional team members regularly, building relationships throughout the company to ensure goal achievement.
•Perform design duties in support of the Chief Design Officer in collaboration with other design practitioners.
•Apply pro user functional knowledge of design principles and processes to produce intricate design deliverables.
•Perform complex design tasks under limited supervision; has defined flexibility to deviate from established guidelines.
•Serve as a subject matter resource and mentoring resource for junior team members.
•Responsible for developing a design language system focused on our power users in call centers who work through the same applications upwards of 50-100 times per day.
•Research and create a prototype for a proprietary CRM tool to increase call center efficiency by bringing multiple tools into one seamlessly integrated tool; design and present all visuals to sell the team's concept to executives.
•Spearhead company support of diversity and inclusion, introducing accessibility standards for software and applications for the call center and ensuring each tool is usable by everyone.
•Create complex user flows for designs, increasing understanding of necessary considerations and interactions.
•Design engaging, educational digital storefront experiences for members and prospects of USAA, including redesigning the marriage and family advice and achieving a 156% increase in engagement.
•Coordinate with business and IT stakeholders to set measures of success and identify technical restraints.
• Redesign the USAA car rental comparison tool, reducing the amount of user drop out between the start of the flow and being sent to the rental companies by 33%.
•Perform design duties in support of the Chief Design Officer in collaboration with other design practitioners.
•Apply pro user functional knowledge of design principles and processes to produce intricate design deliverables.
•Perform complex design tasks under limited supervision; has defined flexibility to deviate from established guidelines.
•Serve as a subject matter resource and mentoring resource for junior team members.
•Responsible for developing a design language system focused on our power users in call centers who work through the same applications upwards of 50-100 times per day.
•Research and create a prototype for a proprietary CRM tool to increase call center efficiency by bringing multiple tools into one seamlessly integrated tool; design and present all visuals to sell the team's concept to executives.
•Spearhead company support of diversity and inclusion, introducing accessibility standards for software and applications for the call center and ensuring each tool is usable by everyone.
•Create complex user flows for designs, increasing understanding of necessary considerations and interactions.
•Design engaging, educational digital storefront experiences for members and prospects of USAA, including redesigning the marriage and family advice and achieving a 156% increase in engagement.
•Coordinate with business and IT stakeholders to set measures of success and identify technical restraints.
• Redesign the USAA car rental comparison tool, reducing the amount of user drop out between the start of the flow and being sent to the rental companies by 33%.
May 2017
-
Texas, United States
Massage Heights Corporate
Lead Creative Designer
•Developed 8 national marketing promotions, including logos, brochures, newsletters, infographics, presentations, and advertisements, and exceeded the expectations of all 150 stores.
•Managed up to five projects simultaneously while meeting daily deadlines for every stores’ needs.
•Recommended and consulted with franchisees on appropriate graphic design options for their marketing goals.
•Created innovative design packages to elevate and differentiate branding, marketing, and advertising initiatives.
•Designed digital assets, including web advertisements, website updates, and social posts for franchisees, expanding their reach through their digital channels of choice.
•Provided UX guidance to developers, contributing to the creation of a new online booking application.
•Enforced and developed the brand of Massage Heights in all marketing collateral, storefronts, and web design.
•Managed up to five projects simultaneously while meeting daily deadlines for every stores’ needs.
•Recommended and consulted with franchisees on appropriate graphic design options for their marketing goals.
•Created innovative design packages to elevate and differentiate branding, marketing, and advertising initiatives.
•Designed digital assets, including web advertisements, website updates, and social posts for franchisees, expanding their reach through their digital channels of choice.
•Provided UX guidance to developers, contributing to the creation of a new online booking application.
•Enforced and developed the brand of Massage Heights in all marketing collateral, storefronts, and web design.
August 2016
-
Texas, United States
Freelance
Graphic/Web Design
•Design for 10+ major companies including Boulevardier Group, HeartFire Media, Four Leaf Farms, Handmade Digital, Evermarket, Yokel, Coliseum Baptist Church, and the San Antonio Current.
•Meet with clients to determine design vision, scopes of work, budgets, and deliverable timeframes.
•Format media for use in print and web applications and deliver production-ready graphics in HTML and CSS.
•Collaborate with hospitality companies to develop brands that engage their demographics and attract business.
•Realize clients’ visions and dreams through brand design and digital presence.
•Perform case studies on clients’ target audiences and create and present style-scapes.
•Create conference graphics for slideshows, signage, and other large-scale collateral, ensuring a cohesive, consistent look through conference presenters’ print, digital, and web assets.
•Meet with clients to determine design vision, scopes of work, budgets, and deliverable timeframes.
•Format media for use in print and web applications and deliver production-ready graphics in HTML and CSS.
•Collaborate with hospitality companies to develop brands that engage their demographics and attract business.
•Realize clients’ visions and dreams through brand design and digital presence.
•Perform case studies on clients’ target audiences and create and present style-scapes.
•Create conference graphics for slideshows, signage, and other large-scale collateral, ensuring a cohesive, consistent look through conference presenters’ print, digital, and web assets.
January 2014
- Present
Texas, United States
Good Sports Outfitters
UI/UX Designer
•Prepared work to be accomplished by gathering requirements information and materials; planned website concepts by studying and analyzing user data.
•Illustrated page concepts by designing rough layouts of art and copy regarding arrangement, size, type size, style, and related aesthetic concepts and presented rough layouts for approval.
•Responsible for research and analysis of competitive landscape for the outdoor industry, leading to an understanding of goals, behaviors, and pain points of e-commerce consumers and improvement of website, increasing sales by 37%.
•Created email campaigns reaching 120,000 consumers, driving web traffic.
Utilized market research and brand equity to direct users to products, increasing sales weekly by an average of 25%.
•Developed concepts to help users make informed decisions about sizing, cutting returned orders by 36%.
•Reimagined the digital brand from the ground up, including email marketing, social media, and website.
•Illustrated page concepts by designing rough layouts of art and copy regarding arrangement, size, type size, style, and related aesthetic concepts and presented rough layouts for approval.
•Responsible for research and analysis of competitive landscape for the outdoor industry, leading to an understanding of goals, behaviors, and pain points of e-commerce consumers and improvement of website, increasing sales by 37%.
•Created email campaigns reaching 120,000 consumers, driving web traffic.
Utilized market research and brand equity to direct users to products, increasing sales weekly by an average of 25%.
•Developed concepts to help users make informed decisions about sizing, cutting returned orders by 36%.
•Reimagined the digital brand from the ground up, including email marketing, social media, and website.
October 2015
- July 2016
Texas, United States
San Antonio Current
Promotions Coordinator
•Supervised and conducted events, coordinating with sponsors and internal/external teams on planning highly desired events, bringing in significant income for the magazine.
•Managed all aspects of events from designing signage to set up and flow of the events, facilitating event success by ensuring all vendor needs were met and vendors complied with all food and alcohol safety regulations.
•Managed all aspects of events from designing signage to set up and flow of the events, facilitating event success by ensuring all vendor needs were met and vendors complied with all food and alcohol safety regulations.
June 2014
- October 2015
Texas, United States
Education
Art Institue
Graphic/Web Design
Relevant Coursework: Advance Motion Graphics, Advanced Layout Design, Advanced Interface Design, Experience Design
Awards/Honors: 4X Dean’s List, Best In Show Portfolio
Clubs/Activities: Veteran Students, Graphic Design Students Club
Relevant Projects: Spike Tequila Branding, Roosevelt Hotel Branding
Awards/Honors: 4X Dean’s List, Best In Show Portfolio
Clubs/Activities: Veteran Students, Graphic Design Students Club
Relevant Projects: Spike Tequila Branding, Roosevelt Hotel Branding
August 2014
- March 2017
Texas, United States
Awards
Numerous Awards
2014
Skills
& UI Design,
& UI Design,
& UI Design,
Adobe Illustrator,
Advertising,
Advertising,
Advertising,
Advertising,
Animate,
Art,
Art,
Art,
Back End,
Branding,
Collateral Design,
Corporate Identity,
Corporate Identity,
Creative,
Creative,
Creative,
Customer Service,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Design,
Direction,
Direction,
Direction,
Direction,
Direction,
Direction,
Draw,
Dreamweaver,
Email,
Email,
Email,
Flash,
Flash,
Front End,
Graphic Design,
Graphic Design,
Graphic Design,
Graphic Design,
Human-centered,
Human-centered,
Human-centered,
Human-centered,
Human-centered,
Illustration,
Illustration Logo,
Illustration Logo,
Illustration Logo,
Indesign,
Infographics,
Layout Design,
Lightroom,
Logo Design,
Management,
Marketing,
Marketing,
Marketing,
Marketing,
Marketing,
Marketing,
Marketing,
Marketing,
Marketing,
Marketing,
Marketing,
Operational Planning,
Operational Planning,
Operational Planning,
Packaging,
Packaging,
Packaging,
Packaging,
Packaging,
Photoshop,
Production,
Production,
Production,
Project Management,
Project Management,
Project Management,
Prototyping,
Prototyping,
Prototyping,
Prototyping,
Prototyping,
Rapid,
Rapid,
Rapid,
Rapid,
Shopify,
Sketch,
Social Media,
Social Media,
Social Media,
Social Media,
Social Media,
Squarespace,
Squarespace,
Storyboarding,
Storyboarding,
Storyboarding,
Typography,
Typography,
Typography,
Typography,
User-Centered,
User-Centered,
User-Centered,
Ux,
Ux,
Ux,
UX/UI,
UX/UI,
Video,
Video,
Video,
Web Design,
Web Design,
Web Design,
Web Design,
Wireframing,
Wireframing,
Wireframing,
WordPress,
WordPress,
Design Collective Group
•Led monthly all-group meetings, and bi-weekly leadership meetings
•Instituted new marketing plan to overhaul recruitment practices resulting in a 75% increase in membership
*Communicated regularly with other student organizations, administrative offices, faculty and community members
*Recognized as an approachable, fair, professional leader
*Generated discussion topics for bi-weekly meetings
•Instituted new marketing plan to overhaul recruitment practices resulting in a 75% increase in membership
*Communicated regularly with other student organizations, administrative offices, faculty and community members
*Recognized as an approachable, fair, professional leader
*Generated discussion topics for bi-weekly meetings
United States Army (Combat Medic)
•Accountable for $13M worth of equipment over five clinics and one pharmacy with no incidents or losses.
•Established training program for 60+ employees for Army Medical Department Personnel Education and Quality System (APEQS), raising the compliance from 73% to 95% in four months.
•Provided first-rate emergency medical treatment, primary care, and medical training to 30 non-medical personnel while in austere conditions with limited resources.
•Served as primary expert medical advisor to senior non-medical leaders.
Earned the most prestigious awards for combat medics (awarded to less than 1% throughout the military).
•Assisted in reconfiguring clinical schedules and layouts, increasing Relative Value Units (RVUs) by 60% over three months, thus contributing to the hospital's 18% increase.
•Achieved 100% compliance to National Joint Commission Standards over four clinics, resulting in overall hospital accreditation.
•Aided in accountability for $8M worth of equipment and supplies with zero loss.
•Managed team of 10 medics in daily care for patients and management of equipment, while ensuring US Army standards for physical fitness, compliance, and education.
•Responsible for assisting with the base realignment and closure and relocation of the ER, successfully avoiding any interruption of patient care and flow.
•Trained 20 Air Force personnel in ER standards of operations and protocol for the US Army.
•Developed, rewrote, and taught combat lifesaver training program to over 1200 personnel in South Korea, resulting in a 98% boost in troop readiness.
•Established training program for 60+ employees for Army Medical Department Personnel Education and Quality System (APEQS), raising the compliance from 73% to 95% in four months.
•Provided first-rate emergency medical treatment, primary care, and medical training to 30 non-medical personnel while in austere conditions with limited resources.
•Served as primary expert medical advisor to senior non-medical leaders.
Earned the most prestigious awards for combat medics (awarded to less than 1% throughout the military).
•Assisted in reconfiguring clinical schedules and layouts, increasing Relative Value Units (RVUs) by 60% over three months, thus contributing to the hospital's 18% increase.
•Achieved 100% compliance to National Joint Commission Standards over four clinics, resulting in overall hospital accreditation.
•Aided in accountability for $8M worth of equipment and supplies with zero loss.
•Managed team of 10 medics in daily care for patients and management of equipment, while ensuring US Army standards for physical fitness, compliance, and education.
•Responsible for assisting with the base realignment and closure and relocation of the ER, successfully avoiding any interruption of patient care and flow.
•Trained 20 Air Force personnel in ER standards of operations and protocol for the US Army.
•Developed, rewrote, and taught combat lifesaver training program to over 1200 personnel in South Korea, resulting in a 98% boost in troop readiness.