Responsibilities include developing branding and all associated imagery from the ground up while utilizing existing print-on-demand supply chain to produce and ship items direct to consumers. All design, illustration, copywriting, photography, videography and marketing completed to coincide with a monthly new product release schedule.

Utilize existing brand standards to produce educational marketing material aimed at promoting the Mazzella brand of offerings while informing the wider target audience of safety, industry best practices, and continuous learning experiences. Long-term creative initiatives include educational guides for the lifting & rigging industry, interior & exterior building signage, photography, trade show booth designs, project management, and asset structure & organization, lifting device decal design / production / project management.

Create print and digital content for clients while organizing with outside vendors and collaborators to increase visibility for brands and products. Projects included identity design, photography, photo retouching, editorial layouts, marketing design, apparel design.

Working in a team setting to produce marketing and support items for 100+ schools and over 15 internal offices. Long-term projects and daily tasks include identity design, marketing and advertising design, web graphics, project management, photo editing and multi-page document design.

Increase visibility and sales for a portfolio of five sports equipment brands through print and digital marketing. Projects included product photography, packaging design, POP displays, designs for social media and e-blasts; all while adhering to strict brand standards.

Promote the homes for one of Chicago’s premier real estate brokers while adhering to established brand guidelines. Working mainly with an on-staff writer, designed projects included brochures, catalogs, advertisements, postcards, websites as well as daily photo retouching.

Produce designs for a wide range of clients. Projects included production work, editorial design, advertising and promotional design, infographics, photography and typeface creation.