Daniel Zacatenco

Sr Content Lead

Dubai, United Arab Emirates

Work Experience


Associate Creative Director

July 2023 - Dubai, United Arab Emirates


Sr Content Lead

Seting up and managing the team focused on social media content creation as well as mentoring to help develop their skillset.
Collaborating with different teams across the agency to provide the best solutions to each campaign and clients.
Content calendar strategy and development.
Staying up to date with latest trends across all platforms to be able to incorporate our content where it will fit our best audience.
October 2021 - Dubai, United Arab Emirates

Saatchi & Saatchi

Interactive Art Director

Art direction and content strategy development as well as creation for Cadillac Arabia & Dubai Tourism.
April 2019 - September 2021 United Arab Emirates

Hatch Concept Studio

Creative Head

Creative and art direction for local campaigns, shoots, print and digital media.
November 2018 - March 2019 United Arab Emirates

Saatchi & Saatchi

Senior Interactive Designer

Developing mainly digital/social campaigns for Dubai Tourism, Ellington Properties & Cadillac.
March 2018 - October 2018 United Arab Emirates

Jungle Beige

Art / Creative Director

Creative and Art direction as well as photography, mainly for PUMA Middle East.
April 2017 - United Arab Emirates

Wunderman Dubai

Interactive Designer

Digital content creation and brand development for social media and online platforms.
Working with brands like Ford Middle East, Dove, Sunsilk Arabia, Microsoft, Dubai Tourism, Bahlsen, Panadol, Jotun, and Dubai Properties.
June 2015 - March 2017 United Arab Emirates

Grupo W

Interactive Designer

Art direction, brand biulding and social media content design for various brand's fanpages like Antiguo de Herradura, New Mix, Volkswagen México, Agents of S.H.I.E.L.D., Cinsa, Tequila Herradura, Stella Artois.
April 2014 - May 2015 Mexico

Cheil Worldwide

Freelance Art Director

Digital Creative + Art Direction for national and international brands like Greenpeace, Vidanta, Samsung & Smart-Fit.
2013 - 2013 Mexico



January 2014 - April 2014 Mexico



June 2011 - June 2012 Mexico

Cuadro Magazine

Illustrator & creative

Set new branding for the magazine, as well as comissioned illustrations for each release.
April 2012 - January 2014 Mexico


Digital Invaders

Digital Creativity

Animation, web, sound design, illustration, etc.
May 2011 - August 2011 Saltillo, Mexico


Speciality in advertising design

May 2013 - December 2013 Pachuca de Soto, Mexico


Degree in Graphic Design

September 2009 - April 2013 Mexico


Spanish (Native),
English (Fluent),


Art Direction, Digital Creative, Photography, Photoshop, Retouch, Trends,