Freelance Creative Consultant
• Produce inventive branding ideas, marketing collateral, websites and digital assets
for various companies and non-profit organizations
• Create fresh, new pitch decks, marketing collateral and online assets for early learning brands—adhering to brand identity guidelines
• Design brand concepts, pitch decks, digital marketing collateral and responsive website
for Imagine Airport Ventures
• Develop and design Event Identity Programs including poster, 40+ page Saddle-stitched festival programs and animate slideshows for The Artemis Women in Action Film Festival
• Conceptualize, illustrate and execute marketing collateral for films; Including posters,
digital ads and social media graphics
• Create logos, packaging and product mock-ups for e-commerce marketing
July 2014
-
New York, United States
Creative Director
• Re-design and streamline brand identity—implementing across all touchpoints;
e-commerce and in-store—helping the company grow from 26 to 55 stores
• Art direct and coordinate photo shoots; including the booking of studios and
the hiring of talent and crew
• Execute RFP visuals at a rapid pace—vital to the acquisition of new airport retail space
• Collaborate with executive team to implement in-store and digital ad campaigns
• Create digital graphics, e-mail marketing and maintain web content
• Manage design documentation, style guides, and visual voice
• Hire and manage full-time and freelance creative talent
• Manage prepress, production and print sourcing
June 2008
- July 2014
New York, New York, United States
Sr. Graphic Designer
• Streamline package design workflow and contribute to updating the brand identity
• Execute complex photo retouching—providing an upscale edge and flexibility
to product sales and marketing collateral
• Generate pre-visualization drawings to pitch catalog cover concepts to buyers
• Design catalog layouts, advertorials, brochures, direct mail and other collateral
• Produce templates and visual standards for all product packaging
April 2005
- June 2008
Westchester, New York, United States
Graphic Designer
• Strengthen publications’ look and feel; helping to increase viewership and ad sales
• Conceptualize and direct cover shoots and editorial photography
• Design editorial layouts and ad both monthly magazines
• Produce original illustrations for promotional events and editorial pieces
• Create digital assets, maintain and update all online visuals
October 2003
- February 2005
New York, United States