Showcase & Discover Creative Work

Dennis Wrobleski

Independent Industrial Designer

Detroit, MI, USA
My passion for being involved in the design process for a diverse range of products leads me to pursue the creation of Wroble Design. If you have a product design project that needs the eye of an experienced designer please contact me.
Experience
Detroit, MI, USA
Jun 2013Present
Wroble Design
Founder/ Principal
Morgan Hill, CA, USA
May 2012May 2013
Specialized Bicycle Components
Industrial Design Manager
Morgan Hill, CA, USA
Jan 2012
Specialized Bicycle Components
Industrial Design Manager - MTB/REC
CA, USA
Jun 2010Dec 2011
Senior Industrial Designer
Chicago, IL, USA
May 2006Jun 2010
Senior Industrial Designer
Worked as part of an award winning, international in-house design team developing high end bicycle components across SRAM’s five distinct brands and several market categories. Supported product development efforts with on-time delivery of design solutions that are appropriate for the product’s brand, category, and price level. Collaborated with team leaders to help plan development schedule and implement Lean Product Development process. Helped to develop SRAM’s product form language that brought a cohesive aesthetic to products while still maintaining each brand’s uniqueness. Mentored and provided guidance to junior designers and interns. Responsible for working with Global ID Manager to help continually improve ID’s working process and contribution to the strength and awareness of the SRAM brand. Responsible for developing CAD data that is tooling ready and is fit for desired manufacturing method. As the ID team’s CAD local expert, helped to organize Pro/E learning, develop robust modelling techniques, and create a collaborative modelling process with engineering.
Chicago, IL, USA
Sep 2005May 2006
Industrial Designer
Delivered successful design solutions while working on multiple development projects simultaneously in a fast-paced international design consultancy. Responsible for assessing client needs and delivering cost effective, aesthetically appropriate solutions desireable to the end consumer and meeting customer requirements. Managed individual development projects and co-ordinated tight timelines and budgets. Organized project update meetings and design phase gate reviews to maintain client-consultant relationships. Also charged with co-ordinating prototype model production and communicating final design direction to off-shore manufacturers.
Walled Lake, MI, USA
Aug 2004Sep 2005
Sundberg-Ferar
Industrial Designer
Kalamazoo, MI, USA
Oct 2000Jul 2004
Co-op Designer/ Industrial Designer
Created a design direction for next generation “M- Series” emergency stretchers as well as other Class III medical and EMS products that helped to establish a cohesive brand image and increase market visibility. Developed graphics and touchscreen menu interface for XPRT respiratory therapy device. Helped to enhance patient and caretaker interatction with Stryker products via ergonomics, design, and material selection. Involved in the product development cycle from early Voice of Customer sessions until pilot build. Tasked with establishing and co-ordinating design direction between marketing, R&D, and outside vendors through presentations and 3D data.

Part time industrial designer on the RUGGED EMS Product team while completing college.
Education
Kalamazoo, MI, USA
Aug 1998Apr 2003
Western Michigan University
BS in Industrial Design
Chicago, IL, USA
Nov 2008May 2010
University of Chicago
Certificate in Integrated Marketing
6 Course Certificate concentrated on branding and an integrated marketing approach.