Daran Kandasamy

Creative Advertising & Branding Expert

Colombo, Sri Lanka
I'm a veteran advertising, corporate and visual communications creative who brings a distinct visual identity to my work. Even though I am primarily a brand strategist and creative director, my passion for, and deep understanding of web and mobile technology gives me a unique insight into what makes content work in the digital world. I am a traveller, suffering a permanent case of wanderlust hangover.

Work Experience

The Last Word.

Chief Creative Officer

February 2016 - Present Colombo, Sri Lanka


Consultant - Digital Transformation & Design

May 2019 - November 2021 Sri Lanka

Roar Media

Head of Creative Strategy

May 2018 - Colombo, Sri Lanka

JWT (J. Walter Thompson)

Senior Art Director

A creative and hands-on role. Working in a creative team to imagine and innovate new multichannel marketing ideas and concepts, and to develop brands to their potential. Handled brands such as Seylan Bank, Cinnamon Hotels & Resorts, Dialog Telekom, Reborn, HNB Assurance and Aitken Spence amongst others.
September 2013 - September 2015 Colombo, Sri Lanka


Art Director

Working for HSBC's internal advertising arm, Global Publishing Services.
Responsibilities in supporting creative direction of the team, mentoring designers and to ensure consistent delivery of creative high quality work.
Also responsible for Quality Assurance checks of guidelines, policies and advertising standards as well as being responsible for the Colombo design team as team lead. Mostly involved in conceptual advertising work to improve the look and feel of HSBC globally.
October 2008 - July 2013 Colombo, Sri Lanka


Web and Interactive Specialist

Responsible for everything related to the web.
As a creative role, was involved in implementing websites for clients and coming up with new web-related ideas involving blogging, flash media, etc.
On a technical role, was involved in maintaining the IT infrastructure, as a volunteer IT Administrator, on a day-to-day basis making sure everything runs smoothly.
September 2006 - October 2008 Colombo, Sri Lanka


Senior Designer

Was responsible for creating user friendly and creative interfaces for custom-made software packages and all other internal promotional and advertising materials including packaging, web interfaces, and adverts.
April 2006 - October 2006 Colombo, Sri Lanka

ICT Internet Presence

Senior Designer

January 2005 - March 2006 Colombo, Sri Lanka

Cyber Studio

Art Director

Joined as a Junior Designer working myself up to a more challenging and responsible role as an Art Director. Was responsible in leading a team to achieve goals in a timely manner and to bring about new ideas of concept and creative thinking into projects ranging from packaging to web interfaces.
February 2002 - October 2004 Colombo, Sri Lanka


English (Fluent),
Sinhala (Conversational),
Tamil (Conversational),


Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Art Direction, Branding, Graphic Design, HTML, Logo, Photo Manipulation, Photography, Storytelling, Web Design,