Erica Falke
Creative Director/Designer
Clearwater, FL, USA
714.454.8344
duffweb.com
I am a Creative Director and Designer for print and web, with a secondary love for (and obsession with) marketing, brands and social media. It’s one thing to make beautiful websites, logos and promotional items. It’s quite another to use marketing tools to ensure that those campaigns and promotional pieces are actually EFFECTIVE. For me that's the holy grail of design.
My current obsession is animated gif mockups.
Check back. My obsessions change frequently, as I learn new things. And I'm ALWAYS learning new things. :)
My current obsession is animated gif mockups.
Check back. My obsessions change frequently, as I learn new things. And I'm ALWAYS learning new things. :)
Work Experience
IamdreXeL Creative Agency
Owner
Fine Art & Graphic Design for web and print, brand identity, marketing, advertising and social media. Aesthetics + Marketing = Effective.
June 2007
- Present
Clearwater, Florida, United States
The Hard Truth Magazine
Graphic Designer
Creative Director and Graphic Designer. Responsible for all layout, design, artwork, covers, digital files for Apple Newsstand issues, and for creating the app itself.
February 2014
- September 2015
Nevada, United States
Duffweb
Creative Director
Wordpress and Shopify design, logo design, managing development teams, creating brands, market research, some duffweb marketing and socials.
January 2013
- Present
New York, New York, United States
Evolutionary Enterprises, Inc.
Graphic Designer/Creative Director
Conceptualized and surveyed all promotional campaigns, designed and produced all in-house and outer office promotions, printed, and finished all printed matter, created training and promotional videos, websites, logos, slogans/branding, banners, posters, newsletters, signage, gift bags, trophies, stickers. Organized and directed any outsourced creative teams.
January 2010
- October 2012
Las Vegas, Nevada, United States
Celebrity Centre Las Vegas
Director of Promotion and Marketing
Designed and printed all posters, postcards, banners, invitations, greeting cards, handouts, fliers, website. Created both in-house and external campaigns, designed electronic media like billboards and screen displays. Created and edited videos, used social media, marketing and surveys to conceptualize effective campaigns. Supervised and/or created seasonal and holiday displays.
June 2009
- February 2012
Las Vegas, Nevada, United States
McIntosh Marketing
Director of Promotion and Marketing
This position focused on marketing. Discovered and used all web tools in the universe to get companies known on the internet. Responsible for any/all artwork like business cards, logos, tshirts embroidered with company logo. Created web pages, Wordpress hacks, tags, social media activities, blogging, writing articles, creating and managing Adwords and Adsense campaigns, market research, keyword research, edited training videos.
January 2004
- August 2010
Stanton, California, United States
Success Makers, Inc.
Senior Admin Exec
Promotion and marketing for new website clients, sales, debugging projects, Human Resources. Single-handedly created and managed an entire design and development team of expert web designers, programmers, videographers, photographers, Wordpress gurus, etc. who could accomplish ANYTHING creative or technical for the web.
2004
- 2005
Santa Ana, California, United States
Education
Languages
English (Native),
Skills
Adobe Creative Cloud,
Brand Identity,
Clickfunnels,
Copy Writing,
CSS,
Editing,
HTML,
Ideation,
Illustrator,
Indesign,
Marketing,
Mixed Media,
Painting,
Photoshop,
Print Production,
Responsive Web Design,
Shopify,
Social Media,
Stencils,
UX Design,
WordPress,