Brian Brown
Group Creative Director
Brooklyn, NY, USA
404-433-8713
be.net/dratsum
Designer / Strategist / Growth Catalyst / Value Creator
Accomplished multidisciplinary creative with 12+ years experience in leading interactive and traditional advertising and branding initiatives. Dynamic producer with expertise in conceiving and implementing innovative marketing strategies and visual solutions, including online and mobile digital designs that drive sales, build high-quality brand image, and increase customer loyalty for Fortune 500 clients. Superb leadership qualifications; talent for optimizing business processes and eliciting best from creative contributors.
Accomplished multidisciplinary creative with 12+ years experience in leading interactive and traditional advertising and branding initiatives. Dynamic producer with expertise in conceiving and implementing innovative marketing strategies and visual solutions, including online and mobile digital designs that drive sales, build high-quality brand image, and increase customer loyalty for Fortune 500 clients. Superb leadership qualifications; talent for optimizing business processes and eliciting best from creative contributors.
Work Experience
Sapient Nitro
Creative Director
One of the creative leads at Sapient Nitro. Pitched and won the Verizon digital AOR account. Currently creative lead on all Verizon residential work. Design lead on Coach site migration project.
March 2013
- Present
New York, New York, United States
ANTHEM! World Wide
Creative Director, Head of Design
Global brand services company, 3000+ employees, $452.4 million annual gross revenue in 2009, Key clients include Unilever, Pepsi Co, Johnson and Johnson, and Popeye’s
+ Surpassed benchmarks for fan acquisition for Lipton Iced Tea’s global Facebook page by 250%
+ Spearheaded the designs and creative leadership of the agency’s east coast digital operation.
+ Built client relationships and trust as primary Creative Director for company’s largest accounts; Unilever and Pepsi Co.
+ Lead creative development for Unilever’s largest new product launch of 2012
+ Surpassed benchmarks for fan acquisition for Lipton Iced Tea’s global Facebook page by 250%
+ Spearheaded the designs and creative leadership of the agency’s east coast digital operation.
+ Built client relationships and trust as primary Creative Director for company’s largest accounts; Unilever and Pepsi Co.
+ Lead creative development for Unilever’s largest new product launch of 2012
July 2010
- December 2012
New York, New York, United States
Brand New World
VP Creative Director
Award winning boutique interactive ad / branding agency; up to $3 million in annual gross revenue. Key clients included The Nature Conservancy, TELETOON Canada Inc., Cartoon Network, The Coca-Cola Company, and Johnson and Johnson.
+ Went from “A” creative director to “The” creative director in three years.
+ Built and led design and development teams, including designers, copywriters, animators, and developers, on multiple
integrated online advertising campaigns for pharmaceutical, CPG, software, entertainment clients.
+ Developed and implemented interactive processes and workflows, and increased overall interactive efficiency and productivity. Led organization in creative concepting and development sessions. Developed and pitched all concepts and creative for new business presentations.
+ Impacted growth and success for TELETOON, a popular Canadian television network, including an increase from 800,000 uniques across key demographics, with a US equivalent of 3 million uniques. Launched new spin-off channel and gained status as Canada’s leading cartoon exporter by leading complete re-branding of network.
+ Surpassed internal benchmarks for completion rate and delivered increased time-on-site and pages-per-visit metrics as head creative on comprehensive web-based video library for Johnson and Johnson’s CONCERTA brand; video library became foundation for company’s 1st product-branded YouTube channel.
+ Reduced cost-per-lead by 28% in 6 months for Johnson & Johnson Topamax brand, won digital Agency of Record title, and impacted expansion of Topomax business from $1 million in 2007 to $2.5 million in 2008 by leading design of interactive advertising program including two new websites, video library, and extensive rich media campaign. Won Comscore’s top 10 Pharmaceutical Website recognition for Topamax.com in 2008.
+ Maximized account, creative, and production collaboration by designing and leading brainstorming process.
+ Went from “A” creative director to “The” creative director in three years.
+ Built and led design and development teams, including designers, copywriters, animators, and developers, on multiple
integrated online advertising campaigns for pharmaceutical, CPG, software, entertainment clients.
+ Developed and implemented interactive processes and workflows, and increased overall interactive efficiency and productivity. Led organization in creative concepting and development sessions. Developed and pitched all concepts and creative for new business presentations.
+ Impacted growth and success for TELETOON, a popular Canadian television network, including an increase from 800,000 uniques across key demographics, with a US equivalent of 3 million uniques. Launched new spin-off channel and gained status as Canada’s leading cartoon exporter by leading complete re-branding of network.
+ Surpassed internal benchmarks for completion rate and delivered increased time-on-site and pages-per-visit metrics as head creative on comprehensive web-based video library for Johnson and Johnson’s CONCERTA brand; video library became foundation for company’s 1st product-branded YouTube channel.
+ Reduced cost-per-lead by 28% in 6 months for Johnson & Johnson Topamax brand, won digital Agency of Record title, and impacted expansion of Topomax business from $1 million in 2007 to $2.5 million in 2008 by leading design of interactive advertising program including two new websites, video library, and extensive rich media campaign. Won Comscore’s top 10 Pharmaceutical Website recognition for Topamax.com in 2008.
+ Maximized account, creative, and production collaboration by designing and leading brainstorming process.
May 2008
- July 2010
New York, United States
Brand New World
Creative Director
+ Played a key role in The Nature Conservancy securing $50,000, its single largest call-in donation, by developing creative concept for 30-second PSA airing during Discovery Channel’s Planet Earth broadcast premiere.
+ Produced click-through rates for samples 38% higher than platform average and user time with video content 42% higher than average by leading design and development of product launch initiative for Splenda Flavor Packs.
+ Maximized cross-departmental collaboration among account, creative, and production by designing brainstorming process.
+ Produced click-through rates for samples 38% higher than platform average and user time with video content 42% higher than average by leading design and development of product launch initiative for Splenda Flavor Packs.
+ Maximized cross-departmental collaboration among account, creative, and production by designing brainstorming process.
May 2005
- October 2008
New York, United States
Dratsum
Principal Designer / Developer
Hired as programmer. Quickly assumed additional roles and functions, including graphic design, project management, bidding, producing, DVD authoring, video editing, and motion design.
+ Expanded and streamlined project management principles for large motion graphics and interactive projects.
+ Intergraded high quality video, motion graphics, and 3D animations with rich multimedia applications.
+ Expanded and streamlined project management principles for large motion graphics and interactive projects.
+ Intergraded high quality video, motion graphics, and 3D animations with rich multimedia applications.
November 1997
- May 2005
Atlanta, United States
APC Studios
Designer / Developer / Manager
Turnkey creative agency built around a business model merging the creativity of the advertising, motion picture, marketing and music industries with the technological backbone of programming and web development companies. Key clients included BellSouth, Leaseplan, and DVT Smart Sensors.
+ Led teams in design of Web sites, desktop applications, computer-based training programs, and interactive DVDs for Fortune 500 and international companies.
+ Contributed to annual net profit of 37%, company’s highest to date, by designing and streamlining company’s entire interactive offering.
+ Led teams in design of Web sites, desktop applications, computer-based training programs, and interactive DVDs for Fortune 500 and international companies.
+ Contributed to annual net profit of 37%, company’s highest to date, by designing and streamlining company’s entire interactive offering.
May 2001
- October 2003
Atlanta, United States
Awards
Skills
Concept Development,
Action Script,
Advertising,
Art Direction,
Copywriting,
Corporate Identity,
Creative Direction,
Creative Strategy,
Digital Strategy,
Information Architecture,
Keynote ,
Mobile Strategy,
Rich Media,
Social Media Marketing,
User Experience Design,
Video Production,
Web Design,
Additional Information
Professional Affiliations
+ AIGA, Professional Association for Design
+ Art Directors Club
+ The Society of Digital Agencies
+ PROMAX|BDA
+ AIGA, Professional Association for Design
+ Art Directors Club
+ The Society of Digital Agencies
+ PROMAX|BDA