Doug Bartow

Principal + Design Director

Work Experience


Principal + Design Director

id29 is a brand and communications design studio in Troy, New York I co-founded with Michael Fallone in 2003. Since opening our doors, id29 has collaborated to build powerful brands, campaigns and marketing strategies for clients such as: Pitney Bowes, Litespeed Bicycles, The Steve Case Foundation, The Travel Channel and Revolution Money, and was the agency behind Scholastic Inc.'s national campaign for "Harry Potter and the Deathly Hallows" in 2007. Learn more at
September 2003 -


Director of Design

As Director of Design at MASS MoCA for 8+ years, Doug helped put the country's largest arts center on the world's cultural map by designing the museum's identity system, exhibition and wayfinding signage, print collateral, catalogs and web presence (with only the help of an occasional summer intern.) Doug worked closely with international visual and performing artists, curators, fabricators and museum professionals on a daily basis.
May 1995 - September 2003


Cranbrook Academy Of Art

MFA 2D Design

I studied with Katherine McCoy at CAA.
September 1993 - May 1995 Bloomfield Hills, MI USA,

State University Of NY At New Paltz

BFA Graphic Design

I studied with Muneera Umedaly Spence at New Paltz.
September 1990 - December 1992 New Paltz, New York, United States