Amir Dori

Sr. Game Designer

Kfar Saba, Israel
Amir Dori is a senior game designer, lecturer, and creative individual. In the past 10 years, he has designed and produced more than 150 games in companies such as TabTale, Matific, SciPlay, and as an indie developer - bringing a unique blend of game design skills, strategies, models, and proven self-developed best practices.

In 2009, he established a boutique creative studio to lead various mobile game productions for iOS and Android, which gained worldwide coverage in the media and press. His various products hit the top charts and won awards in the casual and educational fields. In his spare time, he never stops creating for pleasure and if it’s related to creativity - he’s there.

Amir Dori is blessed with the recognition that his games are played by millions of people around the world… and counting.

Work Experience

Lookandfeel Games

Owner

Lookandfeel Games is a creative agency providing digital creative development and interactive design. We work across all the spectrum of medias - from concept to production.
Specialists with mobile games, video production, interactive design and animations.
January 2009 - Present Israel

Sciplay

Head of Game Design

February 2022 - Present

Matific

Sr. Game Designer

Amir Dori served as a Senior Game Designer at Matific from 2016 to 2022, where he was responsible for designing over 100 games (episodes) that form the cornerstone of Matific's math game portfolio.

These games cater to children from kindergarten to grade 6 and feature diverse content and user experiences to suit different age groups. Amir's innovative designs helped Matific become a leading player in the EdTech industry.

Amir Dori's game design expertise extended beyond the realm of math games to include Matific's B2B and B2C products. Among these, his first B2C product, Matific Galaxy, was a notable success, featuring a unique interface and metagame design that incorporated player motivations such as meaning, curiosity, development, accomplishment, ownership, and creativity. Similarly, Amir's B2B product, "Matific Adventure," introduced a new twist to the core content of his games, catering to a different target audience. Both products have won several awards in the EdTech field and are played by millions of kids worldwide.

Popular games designed by Amir Dori at Matific:
Swipe the Ring, Let There Be Light, Light Rays, Draw the Line, What Will Happen?, Bubble Blowing, Sheep Counting, Watch this Space, Can you Draw It?, At the Airport, Island Expedition, Moment of Reflection, The Key Figure, Sky Jump, Cards Game, and many more.
July 2016 - February 2022 Israel

TabTale

Lead Game Designer

From 2013 to 2016, Amir Dori served as the Lead Game Designer at TabTale's main studio, where he designed over 50 mobile games that formed the backbone of the company's portfolio.

These games were aimed at children and featured a wide range of content and stories, showcasing Amir's creativity and versatility as a unique game designer. Under his leadership, TabTale rose to prominence as a leading player in the mobile games industry, gaining recognition for its innovative and engaging titles that have been enjoyed by millions of users worldwide.

Popular games designed by Amir Dori at TabTale: My Newborn Baby, Ear Doctor, My Little Fish, Mechanic Mike, Agent Molly, Princess Dream Palace, Messy Summer Camp, Little Farmers, PJ Party, Super Fun Trains, Baby Treehouse , Fix it Girls, Fix it Girls 2, Princess Jewelry Shop, Ride My Bike, My Dream Job, Crazy Cat Salon, Baby Playground, Baby Outdoor Adventures, Princess PJ Party, Baby Food Fair, and many more.
November 2013 - July 2016 Israel

MediaMind

Interactive Specialist

Corporate & product marketing for MediaMind international. Design and develop creative marketing assets from storyboard to production: promotional banners, product-demos, videos (animations, motion graphics, videographics) and more.
January 2010 - January 2012 Herzliya, Israel

MediaMind

Creative Developer

Develop and design rich-media assets for advertisers and in-house projects.
Lead and develop widgets projects; Lead user-experience for Smart Versioning; Lead HD video adoption; Certification assets for publishers (MSN\ESPN\AOL\Yahoo) & operative client-services.
May 2008 - January 2010 Herzliya, Israel

Eyeblaster

Campaign Execution Specialist

Quality Assurance (QA) for online ads; Design of GUI & rich-media; Operative client-services; Consultation for enhanced user-experience & best-practices of various products.
May 2007 - May 2008 Israel

Education

Reshet TV

Graduate, Content and Production.
Excellence in Research and Editing.
2009 - 2010 Tel Aviv, Israel

Languages

Hebrew (Native),
English (Fluent),

Awards

MediaMind

MediaMind Certified

2009

MediaMind

Outstanding Employee Award

2008

Skills

Actionscript, Adobe After Effects, Adobe Flash, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Animation, Art Directing, Computer Games, Creative, Creative Development, Creative Direction, Creative Production, Digital Advertising, Educational Games, Game Design, Game Production, Graphic Designer, Interactive Design, Interactive Development, Meta Game, Metagame, Mobile Apps, Mobile Games, Rich Media, User Experience, User Interface, Video Editing, Video Production,