dominique lesbirel

Words can hold so much, if we only know how to let them. I’m on a permanent word feast and everyone’s invited. About me I am gloriously honest and diplomatically inept. I try to spread joy. I work together with my dog Travis. (He really has all our best ideas, I just steal them.) I like singing…

Tone of voice - words that are true and that matter I like to get inside a brand, to turn it inside out and get to the nitty gritty of what they are about. I then use this to create an identity and infuse it into the words (and everything else) and in doing so, help shape who and what they are. You…

I like to create an opening to talk to people. To take that brief moment of opportunity there is with a consumer, and build on it. To make them smile, or cry, or grin profusely, but most importantly to open the door. I have most fun working on TOV, manifestos, packaging. I like everything from a se…