• Increased performance by 77% within one week of designing Black Friday campaign 2022 to promote
priority vehicles across Vanarama paid media channels.
• Achieved enhanced performance on Vanarama site by 50% by creating messaging and designed static
digital and print outputs for Vanarama National League playoff final at Wembley 2023.
• Created cover unit ads for Autotrader landing pages to promote priority vehicles, which drove more
traffic to specific leasing deals.
• Streamlined and implemented new briefing process improving communication across teams and
departments
• Maximised efficiency and output by creating and implementing new workflow process, including but not
limited to company Dropbox to improve collaboration.
• Increased development of junior designer by 90% through mentoring, training, signposting and pushing
to reach potential.
• Project and stakeholder management for various projects
• Refreshing all paid media ads to alleviate fatigue, amplifying clicks and impressions by 68%.
• Brand guardian to ensure all channels were consistent, up to date and accurate with images, messaging
and copy.

Brand identity design for print and digital for international clients from Ibiza, Poland, Somalia, Jamaica
and USA.
• Saving companies between 10-40% of their budget by proactively sourcing print solutions.
• Help companies gain a competitive advantage in their industry by creating sustainable brand strategies
• Extensive consumer and competitor research to identify customer needs and pain points
• UI and UX design using Adobe XD and Photoshop providing both static and animated mockups
• Liaising with key stakeholders and decision makers to manage expectations and deliver within budget.
• SME in design practice and theories, offering excellent customer service by prioritisation and efficiently
delegating tasks.
• Translation of designs into a working WordPress site or custom self hosted sites.
• Portfolio: Dahabshiil Transfer Services Ltd, Secus Consulting, Palace For Life Foundation, Totstars UK, Executive Coaching Consultants, AA Drafting Solutions Ltd, My Friend Jen, Coffee-X, European Sickle Cell Federation and iMove Property.

Studio environment in a small creative team designing and creating artwork for various company projects
• Carphone Warehouse Business - Artwork HTML retention emails (partner and direct sales), Icon design to
be used across digital communications, Design of Linkedin and social banners and Roller banner redesign
implementing new brand template and guidelines
• Royal Caribbean International - UI and UX design for the new e-learning website.
• Diageo - Poster design and digital reformat of artwork for screen use.
• WHSmith - Messaging, print and digital design concepts for Lisbon incentive
• Kraken Rum - Mockups for murals to be painted on to walls of different bars and pubs in the UK
• Adobe - Spiff box artwork for their Monaco incentive for 2019.

Freelance artworker position I held for several days in September working on The Grocer, Morning Advertiser and Convenience Store magazines. I was responsible for adverts, which appeared in the magazines, getting artwork approved, uploading artwork to flat plans for further approval and then uploading to printers. I often would have to create ads for recruitment and amend property adverts also.

Freelance position working as a designer and Artworker for Topman. Some of my duties were to create artwork for various stores around the world such as window, in store and cash desk graphics, ensuring the artwork has the correct bleed and crop settings before sending to print. I handle multiple projects at once, liaising with the design manager, branding and online departments.

Employed as Team Leader for the Design and Creative Department where I am in charge of all creative aspects within the company. There are several brands under the Executive Decision umbrella including an events ticketing agency, recording studio and a live streaming platform. As well as internal work for the business I am responsible for gaining external clients through promoting and advertising our design and media services, creating revenue.

I worked here for 7-8 months in which I undertook a variety of small design projects such as designing business cards, flyers and restaurant menus.

Prior to attending University I undertook a Foundation Course in Art and Design