Andy Sealey

Marketing Consultant & Director

Leamington Spa, United Kingdom
I'm a ‘hands on’, highly experienced and motivated marketing and communications professional, with a two-decade proven track record of planning, developing and delivering excellent marketing strategies, campaigns and communications for SME’s to global multinationals.
I've had the pleasure of leading and managing the marketing and communications function, delivering integrated multi-channel marketing campaigns and communications strategies, global product / service / brand launches, regional and global events and exhibitions, innovative digital marketing solutions, as well as providing strategic advice and guidance on best practice communications to leadership teams and directors.

Along the way, I've managed and worked with world-class teams, instilling and nurturing a passion for marketing and creative content. Through exceptional teamwork, we delivered communications campaigns that drove engagement, adoption and thought leadership.

Work Experience

Sealey Consulting

Marketing Consultant

Innovative, strategic thinking consultant, with excellent interpersonal skills, fostering partnerships and collaborative relationships with Partners, Directors and Business owners (C-Suite) to raise brand, product and service awareness of SMEs and Corporates
Activities and responsibilities include.
• Complete ground up rebrand and communications planning fora SaaS last mile e-mobility technology solution company. Developing messaging and proposition, leading website design, UI and UX, creating thought leadership content, content marketing and copywriting bids (3SC Ltd)
• Brand creation and establishment for property company inc. Brand guidelines and logo creation, property collateral development, WordPress site development, social media management and asset development, content marketing (Symphony Short Stays)
• Brand guideline development and comms planning for local artisan food retail business (Amante Del Cibo)
• Branding development, comms planning, targeted direct mail and lead gen development for a web and mobile app development company. White labelling branding and planning service for their clients (XRF)
• Business development through marketing - marketing and communications strategy development and management, thought leadership content creation, content marketing
• Public sector tender research, creation, and submission
• B2B and SME product and services launches
• Content marketing and copywriting
• Events planning and management
• CSR and community engagement projects
March 2019 - United Kingdom

ABB

Global Marketing Communications Specialist

Responsible for strategic planning, development and coordination of external and internal communications and cutting-edge digital marketing solutions to promote the value proposition of Low Voltage Products.
• Developed marketing, brand, communication, and engagement plans for global marketing related communications activities at a BU level
• Developed and deployed global traditional and digital content marketing campaigns
• Led development of global communications toolkits for the roll-out of initiatives on behalf of Low Voltage Products (LVP)
• Worked collaboratively with sales, BD teams and stakeholders on the localisation of communications campaigns used to drive engagement and adoption
• Owned and developed the content strategy across onsite, social, offsite, and support channels
• Ensured brand standards are delivered consistently globally both on and offline.
• Worked closely with BU managers’, BDM and pm teams in EUR, US and Asia ensuring marketing communications plans were aligned to help achieve business strategy and growth goals.
• Delivered communications and thought leadership content for key stakeholders
• Management of CMS system (Sitefinity) for five websites including SEO, analytics and UI/UX development
• 4K video content creation of interviews, talking heads with stakeholders and management, production and R&D facilities
• Ownership and management of a yearly £1/4mil marketing budget
• Development and ownership of communication materials for trade shows and customer events
• Conception, development and implementation of BU wide Augmented Reality (AR) program delivering enhanced digital and customer experiences for product promotion.
October 2014 - United Kingdom

Xylem Inc

Marketing Communications Manager

Responsible for the creation and planning of exhibitions, events and product launches as well as the planning and implementation of the communications strategy across multiple brands across divergent industries and regions

• Liaison and coordination with global and EMEA Marketing teams
• Responsible for the concept and design of sales, print and electronic adverts and product literature for multiple brands.
• Built and maintained working relationships with key publication directors and editors
• Wrote case studies for publication in various titles across the world.
• Concept, designed and specified events and exhibition, as well managing them on site in global locations.
• Communicating new product launches to existing and potential customers via electronic media, direct marketing - postal and digital forms, exhibitions and events.
• Managing external marketing resources and agencies
• Multiple site budget responsibility and management
• Created a Corporate Social Responsibility (CSR) scheme called Engineering Insight (www.engineeringinsight.co.uk) based around design engineering and Mechanical Engineering degrees at iMeche accredited universities providing potential design engineering ROI. Scheme creation included branding designed to make the program a saleable, workable entity to encourage partners to provide incentives for the students as well as key stakeholders.
Portfolio of work available for review
September 2006 - June 2014 United Kingdom

Enta Technologies

Marketing Executive (Seriously Internet Project)

• Website design and updates
• Nomination and prioritisation of search words on various search engines.
• Attendance at shows and events.
• Research to assist with and identify new business opportunities,
• Identification of potential opportunities regarding advertising and product promotions.
• Design of promotional material to promote broadband package
• Bringing new Affiliates on board, building relationships and managing them.
• Liaison with customers on orders, marketing and customer service issues ensuring answers are supplied accurately and quickly.
• Writing press releases, newsletters and website content for Seriously Internet
March 2005 - September 2006 Telford, United Kingdom

Education

London School Of Marketing

CIM Professional Diploma

May 2014 - Present London, United Kingdom

Skills

Adobe Acrobat Professional, Adobe Illustrator CC, Adobe Indesign CC, Brand Creation, Brand Management, Communications Planning, Communications Strategy, Content Creation, Copywriting, Marketing Communications,