Desislava Mincheva was born in the city of Aytos, Bulgaria, in 1988. She has studied Graphic and Multimedia Design obtaining a Bachelor degree from the Cyprus University of Technology. She currently is studying master's programme from the Cyprus University of Technology, studying Interactive Multimedia. Her area of expertise is in graphic, multimedia design, 3D modelling and animation, video editing and web design. She is one of the founders of Optimi Project, positive thinking, design and charity project work in Cyprus, she is also admin and a writer on the official blog of the project.