Serve as Head of Brand Development, for one of most profitable and large distributors of consumer goods in North America, Asia & Europe.

Building, managing and guiding market and product teams to build double-digit profit, best in class, million-brands, across multiple categories and global markets. Thought corporate branding programs, integrate marketing communications, consumer touch points and digital/social/mobile amplification. From house-care consumer goods, to high-tech products, to art supplies and materials.

Served as Advisor & Mentor on Postgraduate Department, Master programs and University general activities.

Serve as Marketing Director for one of the largest gastronomic groups of Northern Mexico.

Full responsibility of brand-equity & financial growth plans, while expanding food category establishments. Lead communications and brand strategies for the region. Integrated communication plans development (on line/off line). Marketing framework development for a value-added commercial portfolio.

Serve as creative project manager for full service branding agency.

Lead Strategy, Design Direction and Key Client Relationship Management for regional brands (industrial, consumer & education). Helping clients to reach sales objectives and consumer loyalty through a deep understanding of their category.

Served as Marketing Director for Latin America's largest distributor of Apple ecosystem products.

Responsible for establishing and maintaining the overall strategic vision on marketing programs for global manufacturers developers of consumer electronics, accessories, computer peripherals, and software in Mexico and Latin America.