Diana Persell

I am usability evangelist, experience transformer, problem solver and vision keeper. My core competencies include strategic planning and practical execution of user centered design. While my UX research and design contributions span across various industries my sweet spot is government. Things…

• Information Architecture • Stakeholder interviews • Contextual inquiry • Usability testing • Focus Groups • Usability reviews and audits • Content audits • Task analysis • Card sorts • Affinity diagramming • Wireframe, screen flows, storyboarding, task flows • Rapid prototype design • Iterative us…