User experience lead for full life-cycle global trading platform, BofA Securities Mercury, and Insight Analytics, a desktop application bringing execution, advisory, and consumption metrics for the global market sales franchise.

• Led a team of UX designers, researchers, and front-end developers in creating seamless and intuitive user experience for FICC and Global Equities users by reimagining the information architecture, filter, search engine, and user interface.
• Developed and executed UX strategy that delivered three times the scope of functions and features to Insight Analytics, advancing the product management deliverables agenda, driving customer satisfaction.
• Collaborated with product management, development engineering, branding, marketing, and cybersecurity teams to deliver high-quality ADA compliant reusable components, in addition help develop the Helix Design System.
• Conducted user research, usability testing, and data analysis to gain insights and make informed design decisions.
• Established and maintained design standards, guidelines, and best practices across the organization.

Responsible for the online customer journey and experience for the flagship brand Superba Krill. Supplying to Walmart, CVS, Sam’s Club, and other global companies.

• Conducted user research and usability testing to identify product pain points and opportunities for product improvement, resulting in the addition of small softgel capsules to the offering, enhancing user experience and leading to customer preference of 60/40 in comparison to hardgel capsules.
• Mapped customer journey flow to prioritize design enhancements and used atomic design to deliver reusable components used across Akerbiomarine brands' websites.

Responsible for online and product user experience across tier 1 and tier 2 brands in Israel, India, Germany, Spain, Philippines, and Brazil. Supplying Nasa, Philips, Samsung, Symantec, and New York Presbyterian, etc.

• Led contextual research, subject matter expert research, competitor analysis to develop user personas and inform product design, enhancing usability features from the new OEM workstation for Nasa, securing 1M+ in product sales.
• Designed user flow of marketing dripping campaign, marketing collaterals, and dynamic content landing pages according to user personas, resulting in 20 new leads per day during active campaigns.
• Led team of visual and UX designers in creating a UX designing system with ADA/WCAG compliant reusable components serving tier 1 and tier 2 brand websites, saving hours of production.

Led brand user experience to revamp brand look, feel, and voice for this Dance non-profit organization.

• Successfully launched brand and services redesigns, resulting in a 25% increase in user engagement and a 15% increase in support donations to the programs.
• Implemented agile UX methodologies to streamline the design process and improve time-to-market.
• Develop and execute UX strategies and an abridged designing system that allowed this small non-profit to reuse and edit their marketing collaterals, website components, and brand image assets, improving internal and external client satisfaction.

Responsible for user experience across affiliate content marketing websites for content marketing agency serving P&G, JnJ, Toms of Maine, etc.

• Leveraged service design practices to identify and drive process efficiencies while introducing effective governance and contribution models.
• Established and maintained design standards, guidelines, and best practices across the organization using UX agile methodology.
• Improved content partner user experience by creating personalized content selection pages per user personas, allowing our customer to select content and choose publishing partners from our affinity program, generating 1M monthly online impression for global customers like P&G, JnJ, and Tom’s of Maine.

Recruited, trained, and managed a high-performing team of 20 professionals, combining leadership skills with UX design expertise to support diverse startup clients. Implemented user-centered strategies, crafted compelling messaging, and designed intuitive interfaces to enhance brand awareness, user experiences, and campaign effectiveness.

Developed strong relationships with industry players, agencies, and vendors, incorporating UX research and user feedback for data-driven decision-making. Successfully bridged marketing and UX design, driving measurable business growth and customer satisfaction.

Skills: UX/UI Design, Product Design, User Interface Design, Adobe Creative Suite, Web Design, Design Thinking, Wireframing, Front-end Development, Branding & Identity, Online Marketing, Marketing Strategy, Cross-functional Team Leadership.

I orchestrated the transformation of FiltraBem's retail store into Aquamatic, a thriving B2C venture. Leveraging internal resources, I developed a comprehensive B2C strategy encompassing product design, UX, and product marketing. Aquamatic quickly emerged as a market leader in Rio de Janeiro's coastal zone, achieving remarkable results despite challenging economic times.

By assembling and analyzing sales and forecasts, I designed and implemented impactful marketing and advertising campaigns for the FiltraBem, fueling organizational growth and success. Through market research, I generated innovative business development ideas and concepts. I also played a key role in crafting the brand concept, visual identity, product concepts, packaging, and retail store signage.
I orchestrated the transformation of FiltraBem's retail store into Aquamatic, a thriving B2C venture. Leveraging internal resources, I developed a comprehensive B2C strategy encompassing product design, UX, and product marketing. Aquamatic quickly emerged as a market leader in Rio de Janeiro's coastal zone, achieving remarkable results despite challenging economic times. By assembling and analyzing sales and forecasts, I designed and implemented impactful marketing and advertising campaigns for the FiltraBem, fueling organizational growth and success. Through market research, I generated innovative business development ideas and concepts. I also played a key role in crafting the brand concept, visual identity, product concepts, packaging, and retail store signage.
Skills: User Experience (UX) · Product Design · User Interface Design · Adobe Creative Suite · Web Design · Design Thinking · Branding & Identity · Product Marketing · Online Marketing · Digital Marketing · Marketing Strategy · Advertising · Strategic Communications · Cross-functional Team Leadership · Business Development